CAPIs, CAPIs, CAPIs, all about CAPIs

CAPIs are everywhere right now. And for some advertisers, conversion APIs are the way to ensure they and their ad partners have enough data quickly enough to optimize campaigns and grow faster.

In this episode of Growth Masterminds, we chat about CAPIs in today's advertising landscape with Mike Gadd, Customer Success Director for EMEA & India at Singular.

We explore what CAPS are, why they exist, and their growing importance with platforms like Meta, Google, TikTok, and more. Mike explains how CAPIs offer more efficient ways to manage data and optimize ad campaigns compared to traditional methods like pixels. The discussion also covers the challenges of implementing CAPIs, who benefits from them, and the diverse use cases across web, app, and multi-platform marketing.

Tune in to learn how CAPS can elevate your advertising strategy and streamline your data integration.

00:00 Introduction to CAPIs and Growth Masterminds

01:00 Understanding CAPIs: What They Are and Why They Exist

03:18 The Impact of iOS 14.5 and App Tracking Transparency

05:47 Who Uses CAPIs and Why?

07:30 Challenges and Solutions in Implementing CAPIs

09:37 Use Cases and Benefits of CAPIs

13:03 Getting Started with CAPIs: Tips and Recommendations

15:49 Conclusion and Further Resources