What if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)
Conducting Market Research Like A P.I.
Copywriter Nicola Moors has a unique approach to market research — she calls it the P.I. Method! In addition to just sounding cool, the method has helped her produce six-figure launches and 200% sales increases for her clients! No, Nic isn’t a private eye. But she did learn both this skill and her awesome talent for crafting story-centric copy through her 6 years of work as a journalist. Nic wrote first-person, ‘real-life’ features based on interviews with people who lived through remarkable (and often traumatic) events. She developed legit interviewing skills and became a total pro at extracting all of the juicy details. Nic loved being a journalist, but took a copywriting course in 2018 because she wanted to learn a new skill and maybe launch a side hustle... ...and she got her first client the day that she launched! “Before becoming a copywriter, I had no idea what one was. I’d never watched Mad Men,” Nicola says. But she quickly became OBSESSED with the buzz of working on launches and up-leveling her skills. ....and discovered that there is a ton of crossover between journalism and copywriting. Nic uses specific interview techniques learned during her journalism career to extract crucial information during chats with clients and research methods that help her write consistently compelling copy with messaging that always hits the mark.
This isn’t a regular episode of Captivate + Convert— you’ll be getting one of those next week, don’t worry! This episode is going to be a little bit different (and a lot shorter). No guest interview this time. Instead, I want to give you a quick rundown of what’s been going on behind the scenes — and how it’s impacted the direction of the podcast. If you’ve been a subscriber for a while now (thank you!), you’ve probably noticed that I’ve been inviting some new types of guests on the show. You’re still getting the masterclass-style episodes where I give you tips and strategies about things in my wheelhouse like copywriting and marketing, and guest interviews with experts digging into their own zones of genius, like branding and biz strategy. But I’ve also expanded the topics to include things like leveraging your feminine energy, overcoming anxiety, and discovering your human design. And you may have been wondering why. The short answer is that I want to help women grow and scale their businesses in a sustainable way. I want us all to have freedom, ease, and joy when it comes to running our businesses — and I want my listeners to have ALL the tools they need to achieve it! The long answer? You’ll have to hit play to find out!
Launching And Growing A Product-Based Brand
When it comes to launching a business, approach is everything. My guest, Kaley Sparling, knows that all too well. Kaley owns two online retail businesses, Hair Love and Gem + Love, and her radically different launch experiences demonstrate how changing your approach and mindset transforms the way your business comes together. While launching Hair Love, Kaley took a very by-the-book approach. She fought against what her soul and body needed and did what she thought she was SUPPOSED to do at every stage. And she was totally miserable. Between launching Hair Love and launching Gem + Love, Kaley became interested in Human Design, a belief system that divides personalities into different categories, each of which works most effectively under different circumstances.
Show Up And Stand Out On Video
What goes into your personal brand — and why does it matter? My guest Tamara Glick is exactly the person to answer these questions! Tamara is a brilliant image consultant who helps highly visible leaders represent their personal brand on stage, on video, in meetings, and in photos with confidence. Your personal brand is much more than just your website design or email copy. “Your personal brand is what people say about you when you’re not in the room,” Tamara explains. “Your personal brand is every interaction that a prospect has with you, whether that is in a photo, or on video, or in a message, or on a stage.” Styling, image, and how you show up can be very powerful, strategic personal branding. When you’re in front of clients or prospects, it’s important to consider how well you’re conveying who you are and what you’re capable of.
Testimonials That Close Sales - How To Get ‘Em & How To Use ‘Em
Okay, be honest…what’s the first thing you do before you sign on the dotted line to work with a new coach or whip out your credit card to buy that mascara you’ve been eyeing? If you’re like the vast majority of us, you probably read every review and testimonial you can get your hands on. Social proof has the potential to make or break a sale — that’s why sites like TripAdvisor, Yelp, Consumer Reports, or MakeupAlley are so popular. Bad news if you’re getting negative reviews. But great news if your customers are singing your praises! My guest for this episode, copywriter Licia Morelli, calls testimonials one of the most important pieces of impact for buying decisions. Prospects want to know who you are, how you do business, whether your offer is valuable to them and what they can expect from a customer experience perspective. Knowing how to leverage testimonials makes it much easier to sign new clients or sell more products. Plus, you can use the language and specific details found in your testimonials to craft more resonant copy that will attract even more of your ideal customers! So, how do you get killer testimonials from satisfied customers? Here’s the big secret: if your clients are happy with the work, they’ll be thrilled to give you a glowing recommendation — you just need to ask! Do you have a solid customer relationship? Have you met their needs? Were they excited about the work? If you’ve built a great relationship, then go ahead and request that they put it in writing! Many clients don’t really know where to start when it comes to writing a testimonial — so Licia put together a brilliant template for listeners of the Captivate + Convert podcast, designed to help your clients list out all the reasons why people should work with you!
How To Pandemic-Proof Your Biz
Is your business pandemic-proof? This week’s guest, Ashley Monk is the CEO of It Media, a boutique digital marketing agency, and she helped dozens of clients move at least part of their businesses online in 2020. Using Ashley’s strategies, her clients have created exciting new offers that boosted their revenue during a time when most businesses struggled to stay afloat. In fact, they’ve generated more monthly revenue during the pandemic than they had in previous years! So, what goes into an online glow-up?? Ashley believes all businesses can move at least part of their offerings or processes online - they may just need to get creative and do things a little differently. For businesses just dipping their toes into the online waters, Ashley recommends starting with small changes and adding new ways to sell, like letting customers pre-order online ahead of time and offering curbside pickup. When it comes to developing bold new offers, Ashley says, “some local businesses will have to think a little bit more outside-of-the-box.” You need to figure out what people want, even if you already have a successful brand. You also need to figure out what you want to offer — what lights you up? What’s your zone of genius? Are there people that you’re serving right now that want that from you? Psst! Here’s a bonus tip from Ashley: your new offer doesn’t even have to be ready in order to start getting paid — you can pre-sell and create the final touches based on the feedback from clients who’ve already bought it!
Customer ReviewsSee All
Just what I needed
This podcast has been super helpful as I build my business. I love how Christy gets right to the point, she gives you the info you are looking for without the fluff and it’s sooo helpful.
Every time I listen, I learn so much!
Captivate and Convert is a great podcast for anyone looking to gain strategy and insight for their business. Christy’s experience and tips are a super helpful for online business owners and her genuine care for her community is unmatched. Love this podcast!
A ton of value <3
Not only is Captivate + Convert full of great marketing insights that most anyone could benefit from, it’s really great to hear the interviews with other biz owners and hear about what people are doing — what’s working, what’s not — and get an idea of actually makes sense to people who are in the online marketing space. I’ve gotten a ton of value from your podcast, Christy!!