17 episodes

Stop trying to balance work and life, and start living it as a whole person. You are not half a human in your business and half in your personal life. We talk about entrepreneurial life - the whole life - from starting and running a business, to having friends, family, and fun, and how all those things are part of the human journey.

Carbon Based Business Units Ralph M. Rivera and Carol Lynn Rivera

    • Business

Stop trying to balance work and life, and start living it as a whole person. You are not half a human in your business and half in your personal life. We talk about entrepreneurial life - the whole life - from starting and running a business, to having friends, family, and fun, and how all those things are part of the human journey.

    Ralph And Carol Lynn Try To Get To The Bottom Of A Marketing Scam

    Ralph And Carol Lynn Try To Get To The Bottom Of A Marketing Scam

    A mysterious faux-person makes an email introduction to a possibly real person in a strange marketing scam. We try to figure out who these people are and what they want.

    • 46 min
    Ralph And Carol Lynn Ask You, For The Love Of God, Learn To Delegate

    Ralph And Carol Lynn Ask You, For The Love Of God, Learn To Delegate

    In Which I Take Issue With Chris Curran Our loyal listeners may have noticed that our opening drumbeat, courtesy of our good friend Chris Curran, features Ralph’s name. But I want to know why Ralph gets top – and only – billing? Is this the Ralph show? I think not.
    So I issued a challenge to Chris to work my name into a drumbeat. Creatively.
    Let’s see what we get.
    Another Apology Last week Ralph apologized to various people and today I have to issue my own apology, to the great nation of the USA. In last week’s episode I mistakenly mentioned the Whopper as being an item you could eat at Mc Donald’s.
    Travesty!
    Are there enough mea culpas? I wonder.
    In Which We Admire Chris Curran After I expressed my demand for a drum track with my name in it, Ralph mentioned something that Chris did with his businesses that was very clever.
    Chris has a couple of businesses. One is called Podcast Engineering School, which teaches people how to professionally record, mix, master and engineer podcasts. The school is for people who want a career in podcasting.
    The other is called Podfudge, an agency that provides editing and marketing services to podcasters.
    Chris had one of his engineering school graduates produce The Podcast Engineering Show, which is Chris’s podcast. The show sounds great, which goes to prove that Chris is churning out qualified professionals who even HE is willing to hire and trust with his own show.
    He also hires his grads for his editing business. And Ralph thinks that’s pretty smart. It’s a way to market your product (in this case, school) – not by saying how great you are and not by talking about all the wonderful things you do – but by actually showing it.
    Show Don’t Tell We had an experience a few weeks ago where we went to a business dinner with colleagues, and in the course of the conversation we gave some advice to one of them about how he might improve his Facebook ads.
    A few days later, we were at a networking meeting with this same colleague. He stood up and told the room that after implementing our advice, he immediately got seven new leads for his business. We didn’t have to tell people that we know what we’re doing. He told them for us. And that’s worth more than any dollar amount you can spend on an ad.
    I know a woman who knits clothing. And she wears her own clothing. So when she’s out and someone says, “Hey, nice sweater!” She tells them she makes them for a living. It’s a great way to demonstrate that she stands by her own product.
    When you do a good job for people, when you stand by what you do, then your work will speak for itself. And if other people speak for you, all the better!
    A Travel Wrapup Last week we talked about our trip, what we spent and how we can budget next time.
    This week we summarize a Top Ten list of easy ways to save money so you can travel even if you don’t have a big budget.
    Bring food. Grabbing Mc Donald’s, grabbing a coffee or a donut or a snack can really add up. Eat at your destination but avoid expensive food traps. Bring water. Don’t spend two bucks a bottle at a convenience store when you can spend two bucks a case at the grocery store. Go where the tourists aren’t. Go to a beach town during the winter or the desert in the summer. It may not be your idea of the perfect vacation but you can still get away and do it a whole lot cheaper. Camp. If you’re adventurous, grab a tent and pitch it. Some campgrounds have great amenities like wifi and electricity. Use apps. Hotel apps can help you get really good deals. If you don’t mind the risk, you can get some great deals by just showing up and getting what’s left. Be flexible. Do things that you might ordinarily think you don’t want to do. With the right mindset you can make the best of things you might not have expected to enjoy. Use a credit card with points. Whether you get points that you can use for a purchase later, or cash back that you can use to pay fo

    • 46 min
    Ralph And Carol Lynn Tally The Expenses Of A Location Independent Entrepreneurial Life

    Ralph And Carol Lynn Tally The Expenses Of A Location Independent Entrepreneurial Life

    We’re not “lifestyle entrepreneurs” who work from the beach. But we like to travel, and you can too, even on a budget. You just need a little bit of travel smarts.

    • 55 min
    Ralph And Carol Lynn Chat About Working From The Road

    Ralph And Carol Lynn Chat About Working From The Road

    Last we left off, we were on our way cross-country. Some two dozen states and 11 weeks later, we learned a lot about ourselves and our business along the way.

    • 48 min
    Ralph And Carol Lynn’s No BS Guide To Transitioning From Employee To Business Owner

    Ralph And Carol Lynn’s No BS Guide To Transitioning From Employee To Business Owner

    When a friend and business partner started his own full time creative services agency, he asked us what he needs to be thinking about in order to run a successful business. Here are 23 things we came up with.

    • 45 min
    Ralph And Carol Lynn Don't Follow Their Own Advice

    Ralph And Carol Lynn Don't Follow Their Own Advice

    We talk about some major mistakes we made on our way to launching Podcaster's Toolbox, why we got so lost in the weeds and what we changed. Plus we share ideas for getting unstuck when you're overwhelmed and behind schedule.

    • 39 min

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