35 min

Care.com’s Founder Shares How She Created, Scaled, and Negotiated a $500M Exit…and Why She’s at It Again SheVentures

    • Entrepreneurship

If anyone knows how to create, run, take public, and exit a company successfully, it is Sheila Lirio Marcelo. The Filipino technology entrepreneur is famously known for founding Care.com, an online marketplace for childcare, special needs caregivers, tutors, and more. 
 
After selling Care.com in 2020 for $500M, Marcelo embarked on a new business venture: the creation of Proof of Learn, a Web3 education platform, which allows students the opportunity to earn rewards while learning code blockchain, a skillset Marcelo says is rare. 
 
Though Marcelo is an entrepreneurial icon, she is transparent about the values her childhood instilled in her that play a role in her success. Marcelo describes moving from the Philippines to the United States, and how it created challenges, biases, and opportunities to overcome on her way to the top.
 
Listen to Marcelo describe how she identified a gap in the market as a married mother and student that would lead her to create Care.com a decade before other companies embraced an online business-to-consumer model. She also shares the human side of entrepreneurship as well as the challenges she faced (and her wins), on this episode of SheVentures.
 
2:20 Marcelo describes growing up in the Philippines.
6:30 How did Marcelo balance both motherhood and a startup?
12:35 Marcelo weighs in on her educational accomplishments. 
17:30 What was Marcelo’s experience like as a woman of color founder? 
20:32 Tips for women who aspire to be in leadership roles 
23:10 Marcelo discusses her new career pivot, Proof of Learn. 
29:50 How Marcelo’s experience at Care.com influences her approach at Proof of Learn. 
32:50 Marcelo speaks about a woman who inspires her and why
34:30 Where listeners can find more about Marcelo, her career ventures, and her current podcast, W3B’D.

If anyone knows how to create, run, take public, and exit a company successfully, it is Sheila Lirio Marcelo. The Filipino technology entrepreneur is famously known for founding Care.com, an online marketplace for childcare, special needs caregivers, tutors, and more. 
 
After selling Care.com in 2020 for $500M, Marcelo embarked on a new business venture: the creation of Proof of Learn, a Web3 education platform, which allows students the opportunity to earn rewards while learning code blockchain, a skillset Marcelo says is rare. 
 
Though Marcelo is an entrepreneurial icon, she is transparent about the values her childhood instilled in her that play a role in her success. Marcelo describes moving from the Philippines to the United States, and how it created challenges, biases, and opportunities to overcome on her way to the top.
 
Listen to Marcelo describe how she identified a gap in the market as a married mother and student that would lead her to create Care.com a decade before other companies embraced an online business-to-consumer model. She also shares the human side of entrepreneurship as well as the challenges she faced (and her wins), on this episode of SheVentures.
 
2:20 Marcelo describes growing up in the Philippines.
6:30 How did Marcelo balance both motherhood and a startup?
12:35 Marcelo weighs in on her educational accomplishments. 
17:30 What was Marcelo’s experience like as a woman of color founder? 
20:32 Tips for women who aspire to be in leadership roles 
23:10 Marcelo discusses her new career pivot, Proof of Learn. 
29:50 How Marcelo’s experience at Care.com influences her approach at Proof of Learn. 
32:50 Marcelo speaks about a woman who inspires her and why
34:30 Where listeners can find more about Marcelo, her career ventures, and her current podcast, W3B’D.

35 min