CareCast: Stories from the Childcare Trenches CareDay

Summary

In this episode, Kelly is back with talks with Child Care Directors, Codi and Annie, about the importance of communication in their roles. They discuss their favorite communication tools, such as Slack and CareDay, and how these platforms have improved communication with staff and parents. They also share tips for managing tough conversations and handling difficult situations. The episode concludes with advice for new admins and the reminder that nothing is permanent and things will get better.

Key Takeaways


Effective communication is crucial in managing childcare centers.
Tools like Slack and CareDay can help streamline communication with staff and parents.
Tough conversations are a part of the job, and it's important to approach them with support and empathy.
New admins should lean on others for support and remember that challenges are temporary.



Connect with us: ⁠Instagram: @caredaysolutions⁠ ⁠Facebook: https://www.facebook.com/caredaysolutions⁠ ⁠Linkedin: https://www.linkedin.com/company/careday/⁠



CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. ⁠https://www.caredaysolutions.com/

In this episode of Carecast, host Kelly interviews Codi and Annie, who were co-directors in the childcare industry. They discuss the importance of the co-director relationship and how it bonds people. Codi and Annie share their educational backgrounds and the different roles they have held in the childcare industry. They also talk about their experiences working together and the challenges they faced. The conversation highlights the significance of communication and teamwork in managing a childcare center.



Key Takeaways


The co-director relationship in the childcare industry is crucial and provides a unique understanding of the day-to-day challenges.
Effective communication is key in managing a childcare center and building strong relationships with teachers and parents.
Being open, transparent, and supportive of each other is essential for success as co-directors.
Teamwork and collaboration are vital in managing a childcare center and ensuring the safety and well-being of the children.




Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/

CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/

Summary

Today Haley shares her journey into marketing in the child care industry and provides tips on branding and search engine optimization (SEO). She emphasizes the importance of continuous learning and recommends online resources for gaining marketing knowledge. Haley explains the basics of SEO, including keyword research and optimization techniques for websites. She also highlights the significance of local SEO for small businesses. Haley discusses key performance indicators (KPIs) for measuring marketing success, such as website traffic and enrollment rates. She praises the impact of CareDay in empowering her marketing efforts through data-driven decision-making. Haley's advice for beginners in marketing is to start with small steps and establish an online presence, even if they don't have much time or resources.




Continuous learning is essential in marketing, and there are many online resources available, such as Coursera and podcasts, to gain knowledge and skills.


Search engine optimization (SEO) is crucial for improving website visibility, and it involves keyword research and optimization techniques.
Local SEO is particularly important for small businesses, as it helps target local customers and improve search rankings.
Key performance indicators (KPIs) like website traffic and enrollment rates can be used to measure marketing success.
Care Day provides valuable data and insights for effective marketing strategies in the child care industry.
Starting with small marketing efforts, such as creating a Google business page and maintaining an active social media presence, can make a significant impact.
Establishing an online presence, even with limited time and resources, is better than not starting at all.



Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/

CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/

Summary:

In this episode of CareCast, we welcome our Podcast producer, Haley Beroske. Haley reflects on her career journey which took her from a degree in child development to becoming the chief of marketing for a childcare franchise. She candidly discusses the challenges she faced, including imposter syndrome and learning from BIG mistakes, like the significant impact of website changes on SEO.

We’ll cover some listener Q+A’s on effective marketing strategies for daycare centers, discussing the importance of targeted events and community engagement. Haley offers practical advice for smaller daycare businesses, stressing the value of establishing a local presence both online and offline.

Key Takeaways:


DIY marketing is possible with patience and willingness to learn
Canva is a valuable tool for daycares to create brand consistency
Learning from Mistakes: Haley candidly shares her experiences of facing challenges and making mistakes, such as the impact of website changes on SEO. She highlights the importance of learning from these experiences and embracing feedback, even when it's difficult to hear. This willingness to learn and adapt is crucial for personal and professional growth.



Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/

CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/

Summary:Daycare CEO shares how frustrating enrollment Excel spreadsheets were the bane of her existence, riddled with errors and causing sleepless nights. She shares how CareDay revolutionized her enrollment experience and gave her the tools to build her business-taking the behind-the-scenes chaos and turning it into streamlined, data-driven management. With CareDay, Becca can confidently predict revenue, make smart business decisions, and was able to scale her company from 1 to 17 daycares and counting. Becca reminisces on how CareDay was a lifesaver during COVID, allowing them to pivot quickly and stay on top of critical data. If you're ready to ditch the spreadsheets and get serious about simplifying your childcare business, you've got to check out CareDay!

Key Takeaways


CareDay solutions simplifies childcare management. Excel spreadsheets are error-prone and time-consuming. Investing in childcare-specific software provides greater efficiency and accuracy.
Accurate enrollment figures ensure stability. Knowing your numbers (full-time capacity, waitlist conversion rates, etc.) allows you to confidently predict revenue, hire staff, and maintain a smooth operation.
Data informs decision-making. CareDay's platform provides easy-to-understand dashboards and reports that track key metrics, removing the guesswork from your business.
Even in times of crisis, data empowers you. The ability to assess the impact of unexpected events (like COVID-19) and forecast recovery is crucial.
Scaling your business is exciting and achievable. Expanding a childcare company is often a shared goal, and dedicated tools make that growth smoother.


Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/

CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/

SummaryIn today’s episode, we are sitting down with Becca Pahl, Co-Founder and CEO of Balanced Family Academy. Becca is powerhouse in the childcare industry and has established 17 wildly successful daycare centers in less than a decade. She knows the daycare business inside and out, and she's been instrumental in creating the game changing features within CareDay Solutions. Today, Becca's going to dive into the nitty-gritty of the business side of childcare. We'll talk about why accurate revenue projections are so critical, how data can keep you from just relying on your gut, and how CareDay has played a vital role in her business growth.

Key Takeaways


Projecting revenue is essential for financial stability. The ability to accurately predict income is crucial for making sound budgeting decisions and avoiding pitfalls that can jeopardize your center's success.
Understanding your "walking around numbers" demonstrates business savvy. Know your key figures inside and out: full-time child (FTC) capacity, current enrollment, margins, and projected revenue. These figures offer a snapshot of your center's health.
Data-driven decision-making eliminates uncertainty. Looking at waitlist conversion rates, tour success, and other clear metrics allows you to make informed choices rather than relying on gut feelings.
Pay attention to even small opportunities for growth. Allowing part-time families to easily add days helps fill open spaces that would otherwise go unused, and this can directly offset childcare management software costs.
Prioritize business planning for long-term success. Carve out dedicated time to analyze your center's financial picture. Focus on revenue, expenses, and the crucial connection between income and staffing levels.



Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/

CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/