Caren Schwartz Joins the DM Disruption!

Caren’s beginnings

With Caren’s father being a CPA and an attorney, it was no surprise that Caren chose to follow in his footsteps and become a CPA herself. She says she has always had a love for working with numbers, and knew from a young age that this was the path for her.

Caren also talks about her time working at IBM, and while she liked what she did, she knew it was not what she wanted to do for the rest of her life. She started to think of things she liked, and knew that she was always very good with numbers. She then started a bookkeeping service to work with small businesses, and over time she evolved into doing more consulting work. Now, Caren works specifically with law firms, and says it’s probably because of her father’s work in the law field that encouraged her to do so.

Caren also talks about how she’s always enjoyed working with numbers. She recalls spending time working at her fathers accounting firm and assisting with the bookkeep, and even helping her friends balance their books while she was in college.

How Caren Grew Her Business

Caren talks about how she gained her first client by sending out letters to local accountants and even followed up with phone calls. She shares that she got one phone call back from someone who took a chance from her, and was able to gain more clients through word of mouth. Dawn also adds that it is very important to “shout from the rooftops” about any new business venture you are starting, because you will not gain any new clients if no one knows you are in business.

Caren also shares how important it is to give away information to your clients for free. She recalls that many people helped her for free when she was first starting out, and she wants to do the same. She also says that people are more likely to trust and want to work with you when they inevitably run into a complex problem, and you’ll be the first person they call to fix it.

Finding Work Life Balance

Caren works full time from home, and she talks about how COVID-19 has made it more difficult for her to achieve a healthy work life balance, and finds that she tends to gravitate towards work even when she’s supposed to be out of the office. Since partnering with 3535 Consulting, she has been able to take more time off for vacation, but would like to implement regular vacations moving forward.

Dawn also talks about how important a work life balance is and says that she intentionally schedules time during the week to do things she loves, even if that means she has to work for a few hours that evening. 

Connect with Caren!

Visit her website: https://timeandcents.com/

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