Carl Gould #70secondCEO Carl Gould

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. 
 
If you were to raise your prices by 1%, just 1%, so if you charge $100 an hour you charge 101. If you charge 3% as a, you know, commission or a percentage rate, you now charge 3.03% right if you just charge 1% more what percentage of your clientele would leave you like all right at a hundred you were fine but 101 forget it I'm out of here how many of you what would your percentage of attrition be if you raise your prices 1% 0, 3% if you raise your prices 3% what was your level of attrition 5% 5% technologists probably not but some companies like 5 a little sketchy 5% 0.
 
You might get a little bit 10% okay so a 10% so somewhere between 5 and 10 you're starting to see attrition pick the number where you believe you could raise your prices with zero or almost no attrition and understanding you probably can't go back to some of your contracted clients or things you already have agreements on, but with whomever you can, raise your pricing tomorrow. 
 
Like and follow this podcast so you can learn more. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
 

Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results.
 There's no question about it, however, it's all in your presentation. So for example, what we recommend is that when you have the options and let's just say there's for our conversation, there are two options, right? There's the best in the better, right?
 And so you always start out with the highest-priced one with all of the features. And Randy, you basically say, you know, based on the feedback that we get from our clients, we put together a package that I think aligns with what you've been telling me about. And you walk them through everything. And they'll say, oh, Randy, I like you, but I don't like you that much, you know, or
I don't need all those bells and whistles. And that's when you say, yeah, well, there are some other options, you know, this actually comes with a guarantee, we'll start on a certain time, we'll finish on a certain time. But if those items are not important to you, then we do have some other options, I'm happy to talk those through with you.  And they say, well, wait a minute, am I going to be getting a different quality level?
But no, just still the same team, still same liaison, you're going to have the, you know, there are some, for the most part, they'll be similar things. There will be at times, you will take away access to certain features, you know, at certain levels, for sure. But you assure them, they said, no, no, we're still the same quality company. But you're basically by us enforcing the start date and the finish date, you're asking to skip the line, no matter what.
 Or you're asking us to be willing to let you skip the line, no matter what. You know, there are forces outside our control, supply chain this and development that. And wars in other countries where, or typhoons in other countries where our developers happen to work, that, you know, we are going to take the risk on. So if you want us to assume the risk, I'm happy to do that, but there's a price for it.

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Keep the Buying Process Simple
 
Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. 
 
You will have either two options in the beginning or three options. Now if you get into a conversation where they want to customize, then you can have all of your variations.
You do want to keep it as simple as possible. In my business, I've always had two options. In another retail business I have now, we have three options. 
You can go, there is a little bit of art to this, depending on who your avatars are and how that works.
But you do want to keep it somewhat simple. You don't want to make it so confusing that they cash out. 
You want them to kind of pick the kind of buyer they are, you know, good, better, best, and then let them customize as they make their way down the list.
And in the good column, you don't allow much customization, right? In the better and the best is when you allow for customization. 
And if somebody even chooses, like, I think I'm better or best, then that's a strategy call with one of your salesmen or your team members or your engineers, and then you can help them build the engagement or the product that they want.
It's a great point. You do want to keep it as simple as possible. 
 
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.   
 

We Brag About the Premium Purchases We Make
Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Now think about this for a moment, because we all do it, right? Before I came into the Zoom room, I walked through your parking lot, right?
I didn't see a lot of you -goes in the parking lot. Remember that car? I didn't see a lot of broken-down rust buckets in that parking lot. There's not one of you who drove to the meeting today that needs the car that you drove today.
You don't need twin turbos and, you know, a Tesla and all-wheel drive. Oh honey, just in case I've got to go pick up the kids at school at 150 miles an hour in a driving range, I really needed to make sure that I got the Tesla S with ludicrous mode.
It's all about family, honey. It's all about family, right? You don't need all those features. We all overbuy for the products and services that we are passionate about, or we place a high value on. And not only do we do that, we don't complain about the price, we brag about the price. 
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO. 
 

You are not Allowing Your Clients to Say They Are the Best Clients for You 
Hi everyone, Carl Gould here with your#70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing might seem high, but as long as you match it in perceived value, you're going to differentiate yourself. 
 
And here's why this is so important to have in place for the next five years and to prepare yourself for growth. Pricing is the number one language you will speak to your clientele, regardless of your business model. 
 
There is no language stronger than your pricing. Because the moment you tell somebody what you charge, you've done two things. Number one, you've told them who you are. Am I the premium play, the middle play, or am I the economy play? 
 
All are good. Just which one are you? More importantly, you've told them what kind of buyer they are. So my question to you is, are you giving your clients, your investors, a path to say that they are your best client or best investor? 
 
Do you have that offering in place right now? Because if you don't, you are not allowing your clients to say that they're the best client for you. 
 
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO. 
 

Purchasers Decide on Their Purchases Based on Top 2 Complaints
 
Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Number one, you wrote down your five complaints. Put a page on your website called Problems We Solve, Problems We Solve. 
 
And go on chat GPT or Perplexity or Claude or whoever you're using and give them a prompt and write an 800-word blog on how you solve each of those five complaints, because that's what people are searching for, right? 
 
You're probably all using a marketing agency, they've all told you about SEO, and they all said you have to have the right keywords. That's okay. You add the keywords into your prompts, right, then have somebody go through them so it's not user-generated content, so it's all original, you know, cite everything properly, all that sort of thing. 
 
Now you've got five, these are the five top topics you talk about most of the time, but there are two topics you talk about all the time. 70%, sorry, purchasers with no buyer's remorse based on a purchase, decide on that purchase based on their top two problems. 
 
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.