Carl Gould #70secondCEO Carl Gould

What is Your Standard That You're Living By
Hi Everybody, Carl Gould here with your #70secondCEO - just 70 seconds a day for a lifetime of results. Today's topic is - Playing Above the Line - living, working and playing above the line. 
 
What is the line?  The line is your standard.  You create your metrics, your dashboard, your goals your ranking, your score or rating that you give yourself. And once you agree on certain standards, you do not negotiate those standards. You can negotiate the terms and conditions, but never the standards. 
So, what is your standard that you're living by, and are you living above the line? You draw the line. I don't like dashboards that have yellow in it.  That's in the middle of the road. We get run over in the middle of the road. Is it red or is it green? We either live above the line or we don't live above the line.
If we live below the line and it's red, fix it or find another place to go work.   
This group is green, and that’s our color. Ok, we are green, we like our metrics to be in the go line, and if we're below that we want to find out and fix how it is. Above the line is our standard - our minimum standard to be a championship team together. 
 
So like, follow, and subscribe to this podcast and comment on the post.  To what degree are you living above the line? Where do you hold your standard and - let’s be honest - where is the standard being compromised a little bit? I want to hear from you. My name is Carl Gould and this is your #70secondCEO.

Doing What’s Convenient or Necessary?
Hi everyone, this is Carl Gould and this is your #70secondCEO - just a minute or so investment each day for a lifetime of results. Here’s our topic today - Are you doing what's Convenient for your business or are you doing what's Necessary in your business? 
 Are you staying in your comfort zone? Or are you doing what's necessary?  In other words, think of all the things that need to be done in your business right now. What are the areas that are really struggling?  Any frustration you have in your business is because you lack a good system in that part of your business. So, think of your top: 
Frustrations
Concerns 
Challenges
We go after those first.  
 So like, follow, and subscribe to this podcast and comment on this post. I want to hear what are your top three frustrations, concerns and challenges? And I want to find out what is necessary to re-engage the growth in your business. I'm Carl Gould, and this is your #70secondCEO.
 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 
 So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer, I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36, whatever. 
 Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something that you think would be favorable enough that they would be willing to sign. Now remember, when you go to them with this, and you say, listen, I'm willing to eat the price difference if you sign this contract. And they're like, wow, you must be confident about your ability. I'm like, absolutely. 
 I don't want to do that, but I'll go with you. Remember, this obnoxious offer, people will either buy. or you will use it as a closing tool for your other levels. So it serves two purposes. But the one thing it will do is it will differentiate you as the guy who's willing to guarantee and put his money where his mouth is. And that will differentiate you. 
 Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your#70secondCEO.
 

Hi everyone, Carl Gould here with your #70secondCEO.
So how long are your agreements with your clients? But what if, taking a page out of Paul's book, you say, look, we're at will, you can do whatever you want.
You're just offering. You're not making them do anything. We love you when you're at will. Now you think that that's a benefit, that it's at will. If I'm the buyer, it's not necessarily a benefit to me. You like it. And the clients will say, I don't want to be locked into a contract. But they would love to be locked into a good contract. They just don't want to be locked into a crappy one. So you might be selling a feature that is not that important to your clientele.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 
 Your good clients expect your prices to go up. So put them up, right? And I get you might have a certain cadence to it, but I would encourage you all, and if you wanna talk offline about how to do it, I'm happy to do it, but I would encourage you guys today, look at what segment of clientele or what segment of services or what segment of product and raise those prices today. 
 I don't care if you just did them in September or January 1, whatever. Wherever you think you can raise your prices, raise them. Because if you're not getting the yes, but, you have not gotten to where your clientele is willing to, the upper end of where they're willing to pay. So I'd highly recommend that you guys do that. OK? All right? And so just keep asking the question. Get with your team. If we raise it 1%, a supermarket can raise it a quarter of a point. can go from 1.3 of assets under management to 1.6 or 1.4. 
 Whatever it is for you, look at where you can raise it and raise it, right? Because you will get to the place where you'll have your best clients and you'll use pricing as a qualifier and you'll start to differentiate, here's why it matters. During volatile economic times, buyers defer to experts. 
 Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 
 
Fast forward 10 years, I do a fair amount of public speaking. I hire a PR agent and they're like, Carl, it's time for some new suits. So they're like, where'd you get those two from? They look pretty good. Great, go back to Joseph A Bank. I want you to get four this time. So I go in 10 years later. I walked in, Joseph A. Bank in Mars Town, New Jersey, and I said, I'm back. 
You know, obviously, nobody knows who the hell I am. And I said, like, oh, welcome back, whoever you are. And I said, I'm the guy who came in here, bought two suits 10 years ago, and complained about it. Ha ha, nobody laughed. So I said, I'm here for four now. So there I am. I'm getting fitted for the suit. I say to the guy, I'm like if you would have told me that I was going to walk into some store and spend four grand on suits. I had told you, you were crazy. The guy looks at me and goes 4,000. You're not gonna spend 4,000 today. And I was like, oh, is it more? And they said, no, we're running a sale. You could buy one suit and you get three for free. I was like, ha! Did I pick the right day or what? Like, what is my luck here? And they're like, no, we run the sale all the time. We've been running it the whole year. You can, anytime you wanna come in. I said, really? I said, wait a minute. I said, this is the signature suit, right? He's like, yeah, I said, are they as good now as they were then? And he was like, well, of course, our quality is always, you know. And I'm like, well, wait a minute. How are you $1,000 per suit 10 years ago and you're 250 a suit today? How is that possible? So where did my head go? I'm getting a great deal today or you were overcharging me 10 years ago? 
Where do you think my head went? Overcharging. If you don't raise your prices at some point, your good clients are gonna be like, hey, Paul, what's with the whole world's prices going up, but yours aren't? How long have you been scamming me? 
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.