124 episodes

Moving your career further, faster has been at the heart of Cascading Leadership since we launched early in 2022. We've brought forward stories of women, immigrants, and other members of the global majority who have risen to senior leadership and had them share their insights. The intent is to have the next generation of professionals accelerate their development and trajectory so they can achieve more in less time. Join us for lessons on organizational effectiveness, sales and marketing effectiveness, DEIB, talent strategy, and HRTech. We'll throw in some fun quick takes, foodie talk, book reviews, and all around sports chat as well. Take advantage of weekly conversations with some of the best leaders in business and leverage their insights to supercharge your career. If you're looking to take your career to the next level and pick up lessons they don't teach in business school, tune in and follow us. Tell a friend.

Cascading Leadership - The Show Jim

    • Business
    • 5.0 • 14 Ratings

Moving your career further, faster has been at the heart of Cascading Leadership since we launched early in 2022. We've brought forward stories of women, immigrants, and other members of the global majority who have risen to senior leadership and had them share their insights. The intent is to have the next generation of professionals accelerate their development and trajectory so they can achieve more in less time. Join us for lessons on organizational effectiveness, sales and marketing effectiveness, DEIB, talent strategy, and HRTech. We'll throw in some fun quick takes, foodie talk, book reviews, and all around sports chat as well. Take advantage of weekly conversations with some of the best leaders in business and leverage their insights to supercharge your career. If you're looking to take your career to the next level and pick up lessons they don't teach in business school, tune in and follow us. Tell a friend.

    The Importance Of Allyship In Creating Diverse And Inclusive Sales And Marketing Organizations

    The Importance Of Allyship In Creating Diverse And Inclusive Sales And Marketing Organizations

    The importance of allyship in creating a diverse and inclusive culture in sales and marketing organizations was highlighted in this conversation. Success is not achieved alone and members of underrepresented communities often feel isolated in their roles. This creates a gap in creating an environment that promotes inclusivity and diversity.

    This conversation covers the steps needed to become an effective ally and the role that allyship plays in fostering a culture of inclusivity. Empathy, active listening, and a commitment to learning about the experiences of underrepresented communities are critical to advance diversity within organizations. 

    The benefits of allyship were highlighted, including increased employee engagement and retention. Additionally,  a focus on how to foster an environment that is more aligned with being an effective ally was covered in the conversation. Members of the majority should be intentional about advocating for those in underrepresented communities and creating space for their perspectives.

    Practical steps for creating an environment that encourages allyship include self-education, validating perspectives, speaking up, and holding oneself accountable. By creating an environment that encourages allyship, organizations can benefit from increased employee engagement, retention, and a more inclusive workplace culture.

    Chapters
    0:00:00
    The Importance of Allyship in Sales and Marketing Organizations for Underrepresented Communities
    0:01:08
    Fostering Effective Allyship in the Workplace: Practical Steps and Benefits
    0:05:04
    "Driving Innovation and Allyship in Sales and Marketing for Underrepresented Communities"
    Follow us at:
    www.cascadingleadership.com
    linkedin.com/in/drjimk
    linkedin.com/in/1lawrenceobrown

    • 7 min
    Shifting Focus

    Shifting Focus

    Quick announcement about upcoming changes to Cascading Leadership and it's content format. 
    Follow us at:
    www.cascadingleadership.com
    linkedin.com/in/drjimk
    linkedin.com/in/1lawrenceobrown

    • 3 min
    Trying to Create an Inclusive Sales and Marketing Culture? Does Your Leadership Look the Part?

    Trying to Create an Inclusive Sales and Marketing Culture? Does Your Leadership Look the Part?

    The lack of representation and diversity in sales and marketing leadership positions was the focus of a recent conversation. Despite underrepresented groups accounting for almost 40% of the US population, they only held 20% of executive positions. Women held only 29% of C-suite positions.

    Promoting diversity and creating an inclusive culture would benefit business outcomes and performance. 

    Promoting diversity in leadership positions would require setting clear goals and benchmarks and addressing biases that may be preventing underrepresented communities from advancing in their careers.

    Leveraging leadership development programs and sponsorship to elevate members of underrepresented communities is a critical part of your people development strategy that shouldn't be ignored.

    An inclusive culture would help to retain employees and attract customers who align with the company's values. 

    Increasing diversity in leadership positions was crucial for businesses to remain competitive and relevant. Organizations need to set clear goals and benchmarks, address biases, and create an inclusive culture to promote diversity in leadership. By implementing these strategies, businesses could create a diverse and inclusive culture that would benefit both employees and customers.
    Timestamps
    0:00:00
    "Importance of Diversity in Sales and Marketing Leadership: Strategies for Implementation and Promotion"
    0:01:08
    "Promoting Diversity and Inclusion in Leadership: Strategies for Success"
    0:02:57
    Promoting Diversity and Inclusion in Leadership: Strategies for Creating an Inclusive Culture
    0:06:31
    The Importance of Representation in Creating a Strong Organizational Culture in Sales and Marketing.
    Follow us at:
    www.cascadingleadership.com
    linkedin.com/in/drjimk
    linkedin.com/in/1lawrenceobrown

    • 8 min
    Peer to Peer Mentoring: Career Accelerator for the Underrepresented Seller and Marketer

    Peer to Peer Mentoring: Career Accelerator for the Underrepresented Seller and Marketer

    Peer-to-peer mentorship is an underutilized tool that can significantly accelerate career development, particularly for those from underrepresented communities in sales and marketing. 

    Being both a mentor and a mentee can accelerate learning and provide new perspectives. However, there is a misconception that early career professionals may not have much to offer.

    To make the most of peer-to-peer mentorship, make sure to align to one's own goals and values and pairing up with someone who shares similar ones. Open communication, trust, and vulnerability were noted as critical to building a strong relationship. Setting clear expectations, balancing interaction, and holding each other accountable were also seen as important.

    Chapters
    0:00:00
    The Value of Peer to Peer Mentorship in Sales and Marketing Career Development
    0:02:12
    Creating a Successful Peer-to-Peer Mentorship Relationship: Tips and Benefits
    0:04:04
    Tips for Building and Maintaining Professional Relationships in Sales and Marketing
    Follow us at:
    www.cascadingleadership.com
    linkedin.com/in/drjimk
    linkedin.com/in/1lawrenceobrown

    • 6 min
    The Power of Mentorship for Early Career Underrepresented Sales and Marketing Professionals

    The Power of Mentorship for Early Career Underrepresented Sales and Marketing Professionals

    Mentorship and having a board of directors are crucial for underrepresented individuals looking to advance their careers in sales and marketing.

    Mentors can offer advice and guidance based on shared experiences and perspectives, provide networking opportunities, and help accelerate careers. They can also offer the benefit of their experience in making better decisions and overcoming challenges.

    To identify potential mentors, the first step is to understand one's professional goals and seek mentors from the same industry or similar backgrounds. Attend industry events, use LinkedIn, and join professional associations or affinity groups to build a mentorship community.

    Finding mentors from similar backgrounds who can offer advice and guidance based on shared experiences and perspectives. This helps to ensure that the mentor understands the challenges and obstacles faced by the mentee and can offer effective advice.

    Once potential mentors have been identified, reach out to potential mentors with thoughtful messaging, be open to feedback, and maintain sustained touchpoints. It is important to show that you are committed to the mentorship relationship and willing to put in the effort to make it work.

    By actively building mentorship relationships, individuals can accelerate their career growth and help others achieve their full potential.

    Chapters
    0:00:00
    Accelerating Your Career as an Underrepresented Sales or Marketing Professional through Mentorship.
    0:01:26
    The Importance of Finding Mentors from Underrepresented Communities in Your Professional Career
    0:03:00
    Tips for Building and Maintaining Mentorship Relationships in the Professional World
    0:05:25
    The Importance of Cultivating Meaningful Mentorship Relationships in Sales and Marketing Careers
    Follow us at:
    www.cascadingleadership.com
    linkedin.com/in/drjimk
    linkedin.com/in/1lawrenceobrown

    • 7 min
    The Mindset Shift That Early Career Diverse Sales and Marketing Professionals Need To Make to Fast-Track Their Careers

    The Mindset Shift That Early Career Diverse Sales and Marketing Professionals Need To Make to Fast-Track Their Careers

    Topics covered: 
    Everyone is a free agent and to act accordingly. This means to take control of your career and act intentionally when presented with opportunities and offers from various companies. This is important to do in order to make sure that you are making the most of the opportunities presented to you and to ensure your career is on the path that you have mapped out.Adopting an owner's mentality. It is important to be aware of the incentives that leaders have, which can sometimes be different from those of the line level employees. Don't cede too much control  to others, as promises can easily disappear if the company changes or is acquired. Employees should take ownership of their career, as it is the only way to ensure that their long-term goals are achieved. In order to do this, employees must be aware of the incentives leaders have, and how these differ from the incentives of the line level. 
    Timestamps
    00:00:00
    "The Benefits of Adopting a Free Agent Mindset for Early Career Professionals"
    00:00:58
    Discussion on Adopting an Owner's Mentality in Career Paths
    00:03:13
    "Maximizing Your Career Path with an Owner's Mentality"
    00:06:46
    Conversation on Career Progression and the Benefits of a CEO Mindset
    00:08:35
    Conversation on Career Advancement for Early Career Professionals from Underrepresented Communities
    Follow us at:
    www.cascadingleadership.com
    linkedin.com/in/drjimk
    linkedin.com/in/1lawrenceobrown

    • 11 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

stuinseattle ,

Loved being on your show

Jim, I admire the work you’ve put into this podcast. It was an honor to be one of your first guests, too.
Stu Heinecke, Author of
—How to Grow your Business Like a Weed
—How to Get a Meeting with Anyone

Super Sarah M ,

Easy to listen too

I love that shows are broken into small bite sized pieces rather than each show being an entire hour. Also, the guests are clear, knowledgeable and easy to listen too.

ReenaWatts ,

Book reviews are fun

Nerd mode love it, everyone is a subject matter expert in something build a community around that, bring them into your ecosystem great advice
Reena Friedman Watts
Host of the Better Call Daddy Show

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