32 min

Case Study: How Anheuser-Busch Has Created Innovative Events During the Pandemic GatherGeeks by BizBash: The Event Industry Podcast

    • Marketing

BizBash's David Adler sits down with Ronnie Yoked, head of experiential for Anheuser-Busch. Yoked offers an in-depth look at how the mega brand thinks about marketing and events, including how that strategy has changed during the pandemic, work the team has done to support struggling businesses, ways they’ve parlayed existing programs into digital in addition to creating new ones, and much more. Yoked also discusses her shift in focus from experiential marketing to “experience marketing" and much more.

BizBash's David Adler sits down with Ronnie Yoked, head of experiential for Anheuser-Busch. Yoked offers an in-depth look at how the mega brand thinks about marketing and events, including how that strategy has changed during the pandemic, work the team has done to support struggling businesses, ways they’ve parlayed existing programs into digital in addition to creating new ones, and much more. Yoked also discusses her shift in focus from experiential marketing to “experience marketing" and much more.

32 min