56 min
Cashain David, founder of Kromanti Distillery & Blending House The Pick List
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- Business News
Julia is joined by Cashain David, founder of up-and-coming rum brand Kromanti Distillery & Blending House.
Cashain talks to Julia about why he started a rum brand after living most of his life as a teetotaler, the importance of recentering the narrative around rum, moving the category beyond tropes of pirates and parties on the beach, and the need a more diverse and authentic range of stories about its history and heritage. Plus, he shares how he approached defining his company's values - and the opportunities he sees in the low&no alcohol sector.
Articles discussed by Cashain and Julia:
Decolonizing the whitewashed world of Caribbean rum | liquor.com
Everything you need to know about company values | Inc.
UK sales of low-alcohol and no-alcohol beers almost double in 5 years | FT
Julia is joined by Cashain David, founder of up-and-coming rum brand Kromanti Distillery & Blending House.
Cashain talks to Julia about why he started a rum brand after living most of his life as a teetotaler, the importance of recentering the narrative around rum, moving the category beyond tropes of pirates and parties on the beach, and the need a more diverse and authentic range of stories about its history and heritage. Plus, he shares how he approached defining his company's values - and the opportunities he sees in the low&no alcohol sector.
Articles discussed by Cashain and Julia:
Decolonizing the whitewashed world of Caribbean rum | liquor.com
Everything you need to know about company values | Inc.
UK sales of low-alcohol and no-alcohol beers almost double in 5 years | FT
56 min