41 episodes

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

Cashing In On Content Marketing Fractl

    • Marketing

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

    The Nuances of Effective Messaging

    The Nuances of Effective Messaging

    How you say something is nearly as important as what you're trying to say.

    Tamsen Webster, founder of The Red Thread®, explains the importance of customized messaging in order to successfully be persuasive.

    • 30 min
    Don’t Mimic In Your Marketing — Maneuver

    Don’t Mimic In Your Marketing — Maneuver

    If everyone uses the same marketing tactics, will any brand stand out? 

    Mark Schaefer discusses the importance of getting buy-in for strategies that are uniquely tailored to your company and your audience.

    • 30 min
    Getting Content Buy-In From Your Legal Team

    Getting Content Buy-In From Your Legal Team

    Marketing strategist, speaker, and writer Kerry O’Shea Gorgone JD, MBA provides the legal lens for what you need to consider when creating and promoting content.

    • 38 min
    Measuring Top-of-the-Funnel Content

    Measuring Top-of-the-Funnel Content

    It's easy to get buy-in for content that has a track record of high-value conversions.

    But what about top-of-the-funnel content -- content that's not tied to your primary offering but helps build your brand awareness and trust?

    Ruth Burr Reedy explains how you can calculate and communicate the value of this important tier of content.

    • 24 min
    The Power of Social Listening

    The Power of Social Listening

    Talking about AI can get intimidating, but if you can harness its power for social listening -- a concept even more powerful than social monitoring that allows you to get ahead of trends and come up with the justification for killer content ideas.

    • 30 min
    The Art of Selling Content to Execs

    The Art of Selling Content to Execs

    Having great content ideas is one thing. Getting approval and making them happen is a totally different story -- especially at big companies.

    Jacque Urick, leader of the 2019 Search Awards Best In-House SEO Team, explains how she's promoted camaraderie among the content/SEO teams and worked to get buy-in for her strategies from execs.

    • 29 min

Customer Reviews

Penny0119 ,

Can’t-miss interviews with a fantastic pod host!

Amanda brings a rare blend of intelligence, empathy, and thoughtfulness to this true standout of a marketing podcast. Her guests run the spectrum from industry legends to dynamic up-and-coming leaders, and the conversations are always deeply interesting and full of actionable takeaways that any marketer could implement quickly. The podcast is a must-listen for me and I can't recommend it enough - check it out!

Jbbcookie ,

Useful Content Marketing Advice

Amanda uses her vast and varied network to draw out tactical content marketing advice from her guests. Her questioning really allows the listener to go deep with her guest and the topic — and goes way past the surface talk and fluff of a lot of other podcasts. Definitely worth a subscribe!

LP2018_RC ,

Interesting perspectives on modern marketing

Amanda is well-connected and knows a lot about where content marketing is going. She brings in interesting voices to give their view on how to find success with content.

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