6 episodes
Casual Talks BAM Marketing Congress
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- Business
On the 8th and 9th of December 2022, the 41st edition of the annual BAM Marketing Congress took place. The Belgian Federation of Marketing, event organizer Ofcores, AdSomeNoise and Aluvision joined forces to capture the most inspiring national and international marketing keynotes for a fun chat. The result is 13 unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.
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#6 MIEKE GEERTRUI DE KETELAERE: AI - The good, the bad and the ugly
In deze aflevering schuift Mieke Geertrui De Ketelaere aan tafel. Mieke is adjunct professor aan de Vlerick Business School en strategisch adviseur Artificial Intelligence bij Imec. Met bijna 30 jaar ervaring heeft deze gepassioneerde vrouw wel wat te vertellen over AI dus spits uw oren en veel luisterplezier!
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#5 BRICE LE BLEVENNEC: Visions of a Better World
Meet Brice Le Blevennec. He's the co-founder of Emakina, Belgium’s largest digital marketing agency and has written a book called “Visions of a Better World”. There, he dissects 30 great challenges we face, from food production to even immortality. Oh, and he wants to put an end to “collapsology”. In this podcast, we’re sending you back … to the future!
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#4 SARA RIIS-CARSTENSEN: Building a meaningful brand. Brick by brick
This week, we welcome Sara Riis-Carstensen at our table. She’s associate partner at VIVALDI_ consultancy and former Global Brand Director of LEGO, one of the world’s most powerful brands. In this episode, Sara talks about how brands can find purpose in times of crisis. And in today’s climate, there’s no shortage of crises. But fear no more, Sara is here to change your mindset. So keep your ears open and enjoy this week’s episode!
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#3 LUCAS DE MAN & JOKE DE NUL: Over nieuwe waardesystemen en online haat
In deze aflevering zijn Lucas De Man en Joke De Nul te gast. Lucas is een creatieve duizendpoot, creator, presentator, TV host en directeur van het bedrijf New Heroes. Joke is social media manager en oprichter van het agency Punchline. Zij zette haar schouders onder het “Hier Niet”-charter. Samen hebben we het over nieuwe waardesystemen, duurzaamheid en online haat. Voer voor discussie dus!
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#2 NICK DECROCK: De wondere wereld van Web3
In deze tweede aflevering verwelkomen we Nick Decrock. Hij is medeoprichter van 49/META en helpt organisaties navigeren door digitale wateren zoals Web3 en de metaverse(s). Want soms zie je het bos door de bomen niet meer. Blijf dus zeker luisteren voor een stand van zaken.
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#1 JOE PULIZZI: The Godfather of Content Marketing
For this first episode, none other than Joe Pulizzi joins us. This American Godfather of Content Marketing talks about how you can build a loyal audience and create relevant content. The key? Just like every marriage essentially, a solid relationship takes time. Marketeers should also be taking more risks. The good news: we can improve our content marketing by doing less. Lucky us! Joe encourages us to kill our darlings and focus on the stuff we’re actually good at. Sounds like an offer you can’t refuse?