Find My Catalyst Podcast Mike Simmons

Jacquelyn and Mike are back with their round 1 predictions for the 2024 Stanley Cup Playoffs.
Who do you think makes it out of the 1st round? This episode is brought to you by Catalyst A.C.T.S. and The Phoenix Club.
The resources mentioned in this episode are:
Check out the Phoenix Club for a community of preneurs who think differently and want to do differently. Whether you're an entrepreneur, solopreneur, intrapreneur or wantrepreneur, this community is for those who want to make a difference in their work and life. Join the Phoenix Club to connect with a group of people committed to leadership, self-improvement, and helping others. This community provides a space for individuals to come together and accomplish great things. Support the Find My Catalyst podcast and listen to the 365 episodes available, covering evergreen content about people, culture, revenue, and execution. Check out the early episodes to see the improvement in podcast management and content creation.

From Scientist to Sales Pro: Unlocking Your Potential for Career Growth
Does this sound familiar? You're transitioning to a sales role or industry and want to excel in revenue-related positions. Perhaps you've been told to focus solely on traditional sales techniques without embracing data-driven decision-making. The pain of this ineffective action is feeling stuck in outdated methods and missing out on opportunities for growth and success. It's time to break free from this cycle and achieve real results.

My guest is Randi-Sue Deckard

Randi-Sue Deckard's career trajectory is a captivating story of transformation and resilience. Transitioning from a clinical lab scientist to the Senior Vice President of Client Engagement at Bessler, Randi-Sue's journey is a testament to the power of embracing change and leveraging data-driven decision-making. Her wealth of experience in sales, marketing, and customer success positions her as a valuable guide for professionals seeking to excel in revenue-related roles. Randi's journey and expertise offer a unique perspective on navigating career transitions and overcoming fear, making her a compelling source of inspiration for those looking to enhance sales performance and drive business growth through data-driven strategies.

Everything is figureoutable. I know I don't know all the answers, but I have a network and I have people I can ask, and I don't have no ego. Who can help me? It's not about title. It's like, who can help me?
- Randi-Sue Deckard

In this episode, you will be able to:

Overcome content consumption and take meaningful action to achieve your goals.
Master the mindset to conquer fear and achieve personal growth.
Apply the scientific method to drive success in your business.
Transition to sales and embrace data-driven decision-making for enhanced performance.
Embrace customer-centricity to propel business growth and success.

Applying the scientific method
Applying the scientific method in a business context involves careful data analysis and making informed decisions. Randi emphasizes the importance of having the right data set and approaching it with honesty. With her experience in sales, she further underlines the need to understand individual metrics within the larger business process and avoid common mistakes such as changing too many variables at once. This approach allows for improved decision-making and ultimately, better business performance.

Sales is just a conversation. We overcomplicate it. Everything happens human to human. And so sales is just a conversation. How can I help you? And I am a helper by nature.
- Randi-Sue Deckard

The resources mentioned in this episode are:

Connect with Randi-Sue Deckard on LinkedIn to learn more about her journey and insights into sales, mindset, and professional growth.
Check out the book Sell Without Selling by Andy Paul to explore a different approach to sales and building relationships.
Explore the Ultimate Question by Fred Reichheld to gain insights into customer loyalty and the Net Promoter Score (NPS) concept.
Consider using a habit tracker to be intentional about your habits and track your progress in various areas of your life.
Reach out to professionals in your desired field for guidance and advice, and be intentional about building relationships for long-term value.
This episode is brought to you by the Phoenix Club - your community of people who are interested in Rising Together.
Ever Curious. Constantly Learning. Connected

Getting Comfortable with Discomfort: Pushing Myself Further in 2024 Through Goals
If you're feeling frustrated because your team isn't fully aligned with your vision, then you are not alone! Perhaps you've been micromanaging your team, but instead of improved collaboration, you're met with resistance. If you're feeling overwhelmed by a lack of personal and professional growth, then you are not alone! You may have set goals, but without clear objectives and a supportive community, it's difficult to make progress.

In this episode, Mike takes time to reflect and look forward. Some of the things that come up include.

Embracing successful business changes and rebranding strategies.
Uncover the importance of building a supportive community.
Gaining clarity and focus
Setting big goals.
Failure is okay. Just fail forward as you go through it. - Mike Simmons

Business Changes and Rebranding
The episode reveals Mike's significant business changes throughout the year, including a shift in focus towards speaking and rebranding his business to encompass advising, coaching, training, and speaking engagements. He discusses the successful launch of a new consumer product brand, indicating his business’s flexibility and commitment to innovation. These changes underscore the importance of adaptability and strategic rebranding in achieving business goals and reaching new audiences.

The producst/services mentioned in this episode are:

Join the Phoenix Club: If you're looking for a community of diverse individuals with diverse experiences and perspectives, consider joining the Phoenix Club. The club offers in-person meetings, Zoom sessions, and asynchronous work on platforms. Visit findmycatalyst.com for more information.
Game Plan: If you need help with goal setting and execution, check out the Game Plan from Catalyst A.C.T.S. This tool simplifies goal setting and execution by helping you clarify strategy and tactics and then build a plan around it.
Book a Speaking Engagement: If you're interested in having a keynote, workshop, or facilitated discussion inside your organization, reach out for speaking engagements. Whether it's about leadership, culture, revenue, or execution, these sessions aim to simplify problem-solving, decision-making, goal setting, and communication.
Golf Products: Explore the niche golf product Fairways Hit designed to make it easier for golf enthusiasts to find the perfect gift. The product focuses on changing the state for golf lovers and offers unique and creative items like ball markers, hats, and towels. Visit the Fairways Hit website for more information.
Fractional Revenue Leadership: If your organization needs help in the areas of retention, expansion, acquisition

I think sales is one of the most amazing professions that you can get into because you get the opportunity to give of yourself and not necessarily expect anything in return. But guess what? If you do it well, you will get rewarded.
- Paul Fuller
Unlocking Growth: Aligning Sales Strategy for Results
If you're feeling frustrated because your sales team's efforts are not translating into the revenue growth you desire, then you are not alone! Despite implementing various sales strategies and techniques, you may be seeing little to no improvement in your bottom line, leaving you wondering what else you can do to drive growth. Perhaps, instead of the streamlined and effective sales process you envisioned, your team is facing confusion, misalignment, and missed opportunities, hindering your ability to achieve the desired results.

Paul Fuller, a seasoned sales professional and leader, boasts a wealth of experience in refining sales processes and driving revenue growth. His passion for enhancing effectiveness and propelling growth makes him a trusted authority in the realm of sales.

"So unless you get those words defined real well, you always get that idea of somebody's failing because you always have this idea that you can blame. Right? I can blame. The other part of the marketing is just not giving me enough MQLs."
- Paul Fuller

In this episode, you will be able to:

Discover how Sales can be a powerful form of Leadership.
Navigate the Sales Process with expert Wayfinding techniques.
Avoid common Mistakes in the Wayfinding journey of sales.
Uncover the impact of Applying Playbooks in Sales strategies.
Embrace Adaptability to excel in the Sales Process.

Navigating the Sales Process
The concept of wayfinding is explored, likened to journeying through changing conditions and-charts a path to achieve sales goals. Fuller emphasizes the need for flexibility and adaptability in the face of changing global trends and circumstances. This approach, encapsulating cognizance of external variables, encourages sales professionals to be effective guides for their clients, navigating them from point A to point B.

The resources mentioned in this episode are:

Connect with Paul Fuller on LinkedIn to learn more about his work at Membrain and to stay updated on sales optimization tools and methodologies.
Explore Membrane's sales optimization tools to enable your sales team to improve their performance and achieve their goals.
Check out Kelly Starrett's book Becoming a Supple Leopard 2.0 and his YouTube channel for valuable insights on physical well-being and recovery, especially for back and hip issues.
Learn more about the OODA loop and its application in decision-making and competitive environments by exploring John Boyd's work.
Consider reaching out to Catalyst ACTS to discuss revenue frameworks and strategies for aligning marketing, sales, and success teams on definitions such as MQLs to drive better organizational alignment and performance.

Who do you serve?

Who has the problem that you solve for?

Who is impacted by the problem you solve for?

Who cares about those who have the problem, or are impacted by the problem you solve for?

This happens in B2B & B2C.

In B2C - the buyer typically has the problem, is impacted by the problem, and cares about the problem.

In B2B - the buyer may be one or all three of these folks.
In B2B - these questions may be looked at through the perspective of the type of organization AND the type of individual.

Does a family operate like a B2C buyer? I'd argue that it depends. If mom is buying on behalf of the family - I'd say that's a little bit more like B2B.

What do you think?

Who do you serve?
 
Ways to work with Mike & Jen.
The Phoenix Club
Book Mike as a Speaker
Access the Catalyst A.C.T.S. Courses
Not sure where to start - Book a Clarity Call

Launching a New Community for Growth and Connection
Our goal with this is that any of the content that we share, any of the people that we bring in as speakers, any of the sessions that we have, someone will be able to take out at least one thing that applies to growth in their business, growth from a family perspective, or growth in self. - Mike Simmons

Relaunching the Phoenix Club

If you're feeling stuck in a cycle of trying to innovate on your own, only to find yourself hitting roadblocks and feeling frustrated, then you are not alone! Many entrepreneurs and professionals fall into the trap of thinking they can achieve success in isolation, only to realize that true growth comes from diverse collaboration. Instead of achieving the breakthroughs and progress they desire, they find themselves feeling stagnant and unable to reach their full potential. But there is a better way to foster innovation and achieve greater success, and it starts with building a diverse and collaborative community.

In this episode of the Find My Catalyst podcast, Mike & Jen dive into the importance of building a diverse and collaborative community for personal and professional growth. Jen shares her experiences and insights, emphasizing the value of connecting with individuals from different backgrounds and industries to foster creativity, innovation, and learning.

The conversation highlights the significance of mindset in driving success, as well as the need for continuous learning and adaptation. The guests' transparent and relatable discussion creates an open and encouraging environment for listeners, offering a glimpse into their plans for the Phoenix club and their vision for fostering growth among its members.

By tuning in, you'll gain valuable perspectives on building a supportive community, embracing change, and unlocking innovation in both personal and professional endeavors.

Embrace diversity
Embracing diversity leads to the cultivation of a richer, more dynamic community. By inviting people with different backgrounds, experiences, and perspectives, we introduce a spectrum of ideas and viewpoints into the mix. This diversity fosters creativity, spurs innovation, and is key in building a multifaceted, collaborative community for growth.

Key Takeaways

Foster innovative solutions through diverse collaboration.
Achieve greater success by shifting your mindset for better outcomes.
Harness the power of positive thinking to propel your personal and professional growth.
Master the art of sales as a strategic thinking process.
Cultivate a growth mindset to unlock your full potential.

The resources mentioned in this episode are:

Join the Phoenix Club by visiting findmycatalyst.com to become a member and gain access to the community, events, and resources mentioned in the conversation.
Send a direct message to Mike Simmons or Jen Simmons on LinkedIn for more information about the Phoenix Club and how to get involved.
Follow Mike Simmons on social media platforms like LinkedIn, Instagram, or Twitter for updates and insights on community building, leadership, and growth.
Interested in the Phoenix Club?
Find more information here - https://www.findmycatalyst.com/the-phoenix-club