Sales is a thinking process. The Catalyst Sale Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons and host Jody Maberry. We discuss real stories with practical application, in the context of B2B Sales. Other topics discussed include - Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, and Execution.
Creativity at Work and Life with Craig Sybert
In this episode, Mike talks with Craig Sybert, Senior Systems Consultant at Envolve Media and Producer/Creator of the Music Musing Podcast. They discuss creativity and its importance in the workplace.
You can be creative, but unless you have the basics, you can’t really starting playing with it and creating.
Creativity helps you think things through deeper than the surface level
In order to be creative in a certain field, you need to keep up with the current trends.
... and more
Positive Mindset, Slowing Down, and the OODA loop
In this episode, Mike and Jody discuss the importance of a positive mindset and slowing down.
Question for the Audience:
Do we lose people or your referrals because we say “Sales” in the name of the podcast?
Our job in sales is to cover the gap between problems known or unknown and solutions that are known or unknown and helping our customers actually make an impact in their business.
Slow down even when dealing with urgent things.
Stories form the Field with DeJuan Brown
In this episode, Mike talks with DeJuan Brown, Senior Director, Seismic. This conversation covers a number of topics including community, learning and the buyer journey.
Those of us that have any type of audience should make a better effort to bring attention to where attention is warranted.
Use the platform you have to magnify other voices.
Look for the voices you learn from and help to amplify those.
Sales and Marketing Alignment with CRO Darryl Praill
In this episode, Mike talks with Darryl Praill, CRO VanillaSoft. They cover a myriad of topics ranging from Sales and Marketing Alignment to creating a culture where people feel comfortable with cross team collaboration.
Misalignment comes when you think your view is the only way/view.
Have an intentional perspective. Are you being intentional and trying to understand all perspectives.
Jen Spencer Demand Generation and the CRO
In this episode, Mike talks with Jen Spencer about the role of sales and marketing in demand generation and her new role as CRO at SmartBug Media.
You have to make hard decisions when it comes to demand generation, having data helps.
Organizations struggle when they don’t have that data - it becomes an emotional decision when data is absent.
Use data to tell a story.
Failure comes when you’re not aligned across the board.
Chris Walker Returns - Demand and Revenue Generation
In this episode, Mike talks with Chris Walker about marketing, sales, and revenue operations. Chris is the Founder and CEO of Refine Labs.
I love listening to this podcast. It is very practical and I draw amazing lessons and tips from each episode. Mike Simmons is an excellent teacher and mentor, the host is great too. Thanks for these!
Sales Strategy & Execution Advice
There are thousands of innovators, entrepreneurs, and creators who are building important products and services. Most don’t know how to sell them. That’s a detriment to them and society. This podcast is a resource to solve that problem. It’s a quality mix of strategy and execution advice for salespeople and leaders.
Awesome show, highly recommend!
Mike C.,Mike S. and their guests provide some incredibly compelling and actionable content on how to implement effective sales strategies as well as develop your overall psychology to become the absolute best salesman you can be.
Highly recommend listening and subscribing to Catalyst Sale if you want the knowledge AND mindsets to level up your sales efforts (and reach all of your overall business goals as a result)!