10 episodes

Our podcast, Catalyst, we unpack trends, dig into hot strategies, and have unexpected conversations with today's top experiential marketers.

With each episode, our mission is to find an alchemy of stories and personalities that will inspire tomorrow's great achievements in our fast moving industry.

If you are a creator of brand experiences, we are making this for you.

Catalyst, the Podcast on Experiential Marketing Cramer

    • Business
    • 5.0, 19 Ratings

Our podcast, Catalyst, we unpack trends, dig into hot strategies, and have unexpected conversations with today's top experiential marketers.

With each episode, our mission is to find an alchemy of stories and personalities that will inspire tomorrow's great achievements in our fast moving industry.

If you are a creator of brand experiences, we are making this for you.

    Episode 18 l Panel 2.0

    Episode 18 l Panel 2.0

    Conversations are replacing presentations at events.

    Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: Panel 2.0

    If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
    Find us on cramer.com and on Twitter with the handle @WeAreCramer.

    From the studios of Cramer, thank you for joining us.

    We’re already working on Episode 19.

    • 12 min
    Episode 17 l Tech-Less Events

    Episode 17 l Tech-Less Events

    It's a modern-age dilemma. Technology enhances many aspects of events, but it can also get in the way of meaningful face-to-face connections. That's why event organizers and attendees are starting to eliminate tech altogether.

    Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: tech-less events.

    If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
    Find us on cramer.com and on Twitter with the handle @WeAreCramer.

    From the studios of Cramer, thank you for joining us.

    We’re already working on Episode 18.

    • 12 min
    How Global Brands Are Building Leadership Teams with Adventure-Based Immersive Learning

    How Global Brands Are Building Leadership Teams with Adventure-Based Immersive Learning

    Matt McFadyen is a polar adventurer, long-distance ocean sailor, speaker, and consultant. He's walked to The North Pole three times and rowed the stretch of the Canadian Arctic's Northwest Passage. He's also the EVP of Client Experience and Lead Facilitator at The AIP Group, a leadership development company comprised of world-class adventurers that bring their bold-pursuits to ballrooms and boardrooms by way of adventure-simulations and workshops.

    In this interview, we learn about the concept of adventure-based immersive learning and the power of emotionally charged choose-your-own-adventure decision-making inside of skill development experiences.

    For more on this topic and the full episode transcript, visit: https://cramer.com/adventure-based-immersive-learning

    • 30 min
    Episode 16 l Coffee

    Episode 16 l Coffee

    When considering adding fuel to your experience, consider coffee as an event in and of itself, rather than a simple food and beverage add-on.

    Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: coffee.

    If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
    Find us on cramer.com and on Twitter with the handle @WeAreCramer.

    From the studios of Cramer, thank you for joining us.

    We’re already working on Episode 17.

    • 10 min
    Episode 15 l Blockchaining

    Episode 15 l Blockchaining

    New uses for blockchain technology—beyond currency—are emerging and will benefit event operations and multiple industries should it become widely adopted. Blockchain technology is expected to safeguard and streamline events and the attendee experience.

    How?

    Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: blockchaining.

    If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
    Find us on cramer.com and on Twitter with the handle @WeAreCramer.

    From the studios of Cramer, thank you for joining us.

    We’re already working on Episode 16.

    • 14 min
    Episode 14 l Why Experiential Marketing Matters

    Episode 14 l Why Experiential Marketing Matters

    [Rebroadcast]

    Recently Brent Turner, SVP of Solutions at Cramer, joined Emarsys' Marketer + Machine podcast to talk about the role that events — interactive, emotional, active events — play in a digital marketing approach.

    Join Brent and host Lindsay Tjepkema as they discuss why experiential marketing matters.

    If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners.
    Find us on cramer.com and on Twitter with the handle @WeAreCramer.

    From the studios of Cramer, thank you for joining us.

    We’re already working on Episode 15.

    • 22 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Barevybez ,

Must listen

Such a great podcast with insights that will make you think on a deeper level about how to create memorable experiences at your next live event.

vinsanitybc ,

Must listen!

If you are interested in taking your events to the next level, give these guys a listen!

Emily in JP ,

Great insights from the pros

Kate and Brent bring their expertise, insights, and perspectives on some really cool stuff they are seeing and working on in tech and experiential marketing. They are connected to interesting people who join in and share their experiences too. I highly recommend it!

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