181 episodes

Sales is a thinking process. The Catalyst Sale Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons and host Jody Maberry. We discuss real stories with practical application, in the context of B2B Sales. Other topics discussed include - Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, and Execution.

Catalyst Sale Podcast Mike Simmons

    • Entrepreneurship

Sales is a thinking process. The Catalyst Sale Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons and host Jody Maberry. We discuss real stories with practical application, in the context of B2B Sales. Other topics discussed include - Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, and Execution.

    Masterminds - Diversity in Thought to Inspire Innovation - 176

    Masterminds - Diversity in Thought to Inspire Innovation - 176

    Mike and Jody are joined by Dan Cockerell as they discuss the benefits of attending a Mastermind.

    Questions Answered:

    What were some moments from the Mastermind that struck you?
    What is the benefit of a Mastermind?
    Why should we seek out a Mastermind event?

    • 20 min
    Differences in Selling - Products vs Services - 175

    Differences in Selling - Products vs Services - 175

    Mike and Jody discuss whether or not there is or should be a difference in selling different products/services.

    Questions Answered:

    Is there a different approach to selling different things/items i.e. products vs services or B2C vs B2B?

    Key Takeaways:

    There is not a difference in the foundational items related to Sales.
    Sales is about connecting a problem that exists in the market with a solution that exists in the market.

    • 16 min
    Clint Clarkson - Comics, Business, and Creativity - 174

    Clint Clarkson - Comics, Business, and Creativity - 174

    Mike is joined by Clint Clarkson. Clint is the Founder of eLearning Alchemy and is an author of L& D Scenes - Comics for Learning Professionals. Mike and Clint discuss the value of comics in business today as well as how to get our creativity flowing.

    Why can we convey an interesting message in comics? 
    How do you do it so it doesn’t take away from the story?
    How does spacing impact communication?
    What are the negative connotations of sales?
    How can we initiate the creative process?

    • 35 min
    Buyer-Centric Approach to Sales with Guest Tom Williams - 173

    Buyer-Centric Approach to Sales with Guest Tom Williams - 173

    Mike is joined by Tom Williams, CEO of Dealpoint. They discuss sales process, common mistakes and taking a buyer-centric approach to Sales.

    Questions Discussed:
    What does trusted advisor mean?
    Why are we uncomfortable with the silence?
    What is buyer-centric selling?
    How can a buyer-centric approach help to reduce the risk of a stalled sales cycle?
    How do you build trust with customers?

    https://catalystsale.com

    • 41 min
    Improving Communication - 172

    Improving Communication - 172

    On this episode, Mike and Jody discuss the importance of communication in sales and the steps we can take to improve.

    Questions Answered:

    Why do we struggle with communication?
    How can we practice?
    What can we do to ensure that what people hear is what we believe we said?
    When it comes to asking questions, what is your favorite approach?

    https://catalystsale.com

    • 16 min
    Create Togetherness with Author Jeff Davis - 171

    Create Togetherness with Author Jeff Davis - 171

    On this episode, Mike is joined by Jeff Davis. Jeff is the author of the new book, Create Togetherness. He is also an international keynote speaker.
    Questions Answered:
    If we are all operating within the same org, why is there a disconnect between Sales and Marketing?
    How does vocabulary play a role in communication?
    How can we be more empathetic to the needs of the customer base?
    What questions should we be asking within our business?
    What should we be thinking about from a process perspective?

    • 29 min

Customer Reviews

don macph ,

Sales Strategy & Execution Advice

There are thousands of innovators, entrepreneurs, and creators who are building important products and services. Most don’t know how to sell them. That’s a detriment to them and society. This podcast is a resource to solve that problem. It’s a quality mix of strategy and execution advice for salespeople and leaders.

J. Barshop ,

Awesome show, highly recommend!

Mike C.,Mike S. and their guests provide some incredibly compelling and actionable content on how to implement effective sales strategies as well as develop your overall psychology to become the absolute best salesman you can be.

Highly recommend listening and subscribing to Catalyst Sale if you want the knowledge AND mindsets to level up your sales efforts (and reach all of your overall business goals as a result)!

Maxxaviersteel ,

Not Just Sales

As a Learning and Development professional, I met Mike Simmons through TLDCast and he was an instant hit with me. This podcast is geared toward Sales professionals, but I have garnered a wealth of information that applies to my every day business deslings and even a few life lessons. I recommend this for any listener and highly recommend if you want to look at how you pass through your day in the business world.

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