Category Design for Early-Stage Startups: AMA w/ Rachel Josepho and Waleed Cope Category Thinkers

Fresh off a category design workshop in NYC, Rachel Josepho, Founder & CEO of Mindfull, and Waleed Cope, CEO of The Soap Box, joined us to share their journey as category designers leading early-stage startups.Listen in to unpack…How early stage startups can use category design chart their strategy Why category designers need to start with a highly targeted audience and expand over timeHow to uncover what’s missing in established categoriesThis episode was moderated by Pablo Gonzalez...