32 min

#CategoryCreation 15: The CEO's Important Role in Category Creation w/ Chris Orlob B2B Growth

    • Management & Marketing

In this episode John Rougeux, VP of Marketing for Skyfii, chats with Chris Orlob, Sr. Director of Product Marketing at Gong.
Here are a few takeaways :
Why having your CEO buy in to category creation is key
What prompted Gong to pursue category creation in the first place
How to work with analysts on adding a new category
Chris's top reads for aspiring category creators
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Sign up today: http://sweetfishmedia.com/big3
We'll never send you more than what you can read in 1 minute.

In this episode John Rougeux, VP of Marketing for Skyfii, chats with Chris Orlob, Sr. Director of Product Marketing at Gong.
Here are a few takeaways :
Why having your CEO buy in to category creation is key
What prompted Gong to pursue category creation in the first place
How to work with analysts on adding a new category
Chris's top reads for aspiring category creators
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
We'll never send you more than what you can read in 1 minute.

32 min