49 min

#CategoryCreation 18: The Category Name Matters Less Than You Think w/ Ryan Bonnici B2B Growth

    • Careers

In this episode, we talk to Ryan Bonnici, the CMO of G2, about why you shouldn't confuse “category creation” with having an “official” category on a site like G2.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
We'll never send you more than what you can read in You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don't use iTunes, you can listen to every episode by clicking here.

In this episode, we talk to Ryan Bonnici, the CMO of G2, about why you shouldn't confuse “category creation” with having an “official” category on a site like G2.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
We'll never send you more than what you can read in You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don't use iTunes, you can listen to every episode by clicking here.

49 min

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