40 min
#CategoryCreation 23: How to Pitch Category Design to Your CEO B2B Growth
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- Marketing
In this episode of the Category Creation series, we talk to Conor McCluskey, co-founder and CEO of BombBomb. Conor discusses how to approach your CEO if you think category design is a strategy your company needs to explore.
In this episode of the Category Creation series, we talk to Conor McCluskey, co-founder and CEO of BombBomb. Conor discusses how to approach your CEO if you think category design is a strategy your company needs to explore.
40 min