18 min

CCP 027: The King Of Marketing: Email Crush Crowdfunding Podcast

    • Entrepreneurship

Do you have thousands of followers on various social media channels? Are you relying on those numbers to reassure you that you’ll have enough backers on launch day? Well, guess what!? That’s not entirely true. In fact, that couldn’t be farther from the truth. 
 
Do you know what is actually influential in predicting the success of your campaign? Your email list. That’s right! Email is the number one way that people make decisions when it comes to supporting campaigns. Needless to say, it’s something every entrepreneur should take the time to seriously understand. 
 
In this episode, Nalin focuses on the importance of emails and how you can actually use your emails to achieve your goals with your launch.



Main Takeaways
 
[3:07]: Social Media Is NOT A Sales Channel 
Thousands of followers on any social media channel doesn’t necessarily equal backers. 
[4:24]: Difference Between Traffic Others Own And Traffic YOU Own
The difference between the two is really critical for your launch and for everything else that you do for your product and for building your business in the long run. 
[8:47]: Long-Term Effects of Collecting Emails Early On 
Imagine the repercussions of having potential backer’s contact information when it comes to launching a new product.
[12:06]: Using Email To Get Ambassadors 
People buy products from people they know, love, and trust.
[12:38]: Using Email To Get Reviews
Tap into that readily accessible source to get shearable feedback.
[13:35]: Using Email For A Referral Program
Rewarding people for sharing your product is sure to have your product take off in no time.
[16:03]: Emails Is Cake
Just like mining for gold, emails aren’t the easiest to come by.
 
Resources From This Episode
 
Episode Two: Social Media Is Not A Sales Channel Crush Crowdfunding Website Connect with Nalin Leave a Review 

Do you have thousands of followers on various social media channels? Are you relying on those numbers to reassure you that you’ll have enough backers on launch day? Well, guess what!? That’s not entirely true. In fact, that couldn’t be farther from the truth. 
 
Do you know what is actually influential in predicting the success of your campaign? Your email list. That’s right! Email is the number one way that people make decisions when it comes to supporting campaigns. Needless to say, it’s something every entrepreneur should take the time to seriously understand. 
 
In this episode, Nalin focuses on the importance of emails and how you can actually use your emails to achieve your goals with your launch.



Main Takeaways
 
[3:07]: Social Media Is NOT A Sales Channel 
Thousands of followers on any social media channel doesn’t necessarily equal backers. 
[4:24]: Difference Between Traffic Others Own And Traffic YOU Own
The difference between the two is really critical for your launch and for everything else that you do for your product and for building your business in the long run. 
[8:47]: Long-Term Effects of Collecting Emails Early On 
Imagine the repercussions of having potential backer’s contact information when it comes to launching a new product.
[12:06]: Using Email To Get Ambassadors 
People buy products from people they know, love, and trust.
[12:38]: Using Email To Get Reviews
Tap into that readily accessible source to get shearable feedback.
[13:35]: Using Email For A Referral Program
Rewarding people for sharing your product is sure to have your product take off in no time.
[16:03]: Emails Is Cake
Just like mining for gold, emails aren’t the easiest to come by.
 
Resources From This Episode
 
Episode Two: Social Media Is Not A Sales Channel Crush Crowdfunding Website Connect with Nalin Leave a Review 

18 min