7 min
Celebrating Bad News w/ Burger King MARKETING CONVERSATIONS with LampHouse Films
-
- Marketing
Burger King's ads are known for their bold reframing. Taking negative insight and building an ad around it has given them amazing brand equity with marketers and audiences around the world.
In this episode, we talk with Iwo Zakowski, the Global Head of Brand Marketing at Burger King on insight and innovation that lead to their recent “All About the Whopper” ad.
Watch the Full Burger King campaign Here!
Sign up for our Bonus Content - https://lamphousefilms.com/signup/
Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse
Burger King's ads are known for their bold reframing. Taking negative insight and building an ad around it has given them amazing brand equity with marketers and audiences around the world.
In this episode, we talk with Iwo Zakowski, the Global Head of Brand Marketing at Burger King on insight and innovation that lead to their recent “All About the Whopper” ad.
Watch the Full Burger King campaign Here!
Sign up for our Bonus Content - https://lamphousefilms.com/signup/
Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse
7 min