Census 2020 – What’s Next‪?‬ The Marketing Insider: A Claritas Podcast

The 2020 Census marked the 24th census in U.S. history, but now that the data collection is done, what happens next? This month on The Marketing Insider, we’ve invited two experts from Claritas on – Sr. Product Strategy Manager, Eliza Albert, and Data Science Consultant and Demographer, Ken Hodges. They managed to provide answers to (almost) all of your census and demographic questions, in this highly anticipated episode. They also walked away with some questions of their own that they look forward to getting answered as data continues to become available. Listen in as Ken, who was part of an advisory committee for Census 2010, talks about how the average American has the power to provide input into future census surveys and how the hot topic of differential privacy is playing out in real time. Eliza discusses more of the practicalities of using analyzed census data to make strategic business decisions, including sharing examples for why marketers should care, and both lay out their top tips for making the most out of your investments when working with data providers who deal in the currency of the census.

Explore Census 2020 data: https://www.census.gov/data.html

Connect with Eliza: https://www.linkedin.com/in/eliza-albert-a618b536/

Connect with Ken: https://www.linkedin.com/in/ken-hodges-74489722/

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0