Center Stage: Spotlighting Business Challenges Spotlight Branding

Ever thought about text message marketing for your law firm? This episode takes you into the heart of this powerful communication tool with our guest, Alex Levin, Co-Founder and CEO of Regal.io. Alex is an expert in B2C technology and he shares enlightening insights into how law firms can leverage text message marketing to foster meaningful customer relationships.

In this episode, we cover key strategies for gaining contact permissions and customizing messages with data. We also delve into the critical role of AI bots in maintaining customer engagement. We also discuss the don'ts like why cold-calling or cold-texting can backfire and the importance of respecting customer contact boundaries. With Alex's expertise, you'll discover how to successfully navigate the complexities of SMS marketing and build trust with your clients.

Learn more about how Regal can help by visiting www.regal.io

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Twitter: @spotlightlawyer
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Visit www.spotlightinsider.com for additional content to help your firm grow!

Do you have political aspirations? Want to know what it takes to navigate the complexities of running for office? Join us as we pick the brain of Matt Krayton, founder and principal at Publitics and a seasoned political campaign manager. Matt breaks down the journey of a political campaign, from choosing the right office to run for, to understanding the jurisdictional requirements and the formalities of getting started.

We also explore the ins and outs of campaign budgets, giving you insight on how to source funds, find the right campaign manager, and make tough financial decisions. Learn how to strategically leverage your contact list for potential donors and gain insight into the varying costs of campaigns in different locations.

Matt also delves into the world of opposition research, giving us a behind-the-scenes look at the creation of the "oppo book" - a comprehensive record of a candidate’s past. From old tweets and Facebook posts to court fillings, Matt shares valuable advice on how to deal with potential liabilities that could affect your campaign. And wrapping up, we explore campaign timing and fund management, emphasizing the importance of early starts in competitive races. This episode promises a wealth of knowledge and fresh perspective on political campaigns. Join us for this engaging conversation.

Learn more about Matt and his work by connecting with him on LinkedIn and visiting his website at www.publitics.com

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Facebook: www.facebook.com/spotlightbranding
Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media

Visit www.spotlightinsider.com for additional content to help your firm grow!

Ever wondered how to select the perfect marketing partner for your business? This week we chat with fractional CMO Josh Ramsey, who brings his vast experience to the table as we navigate the complex world of marketing partnerships, with an emphasis on comprehending the value of your investment beyond just the price.

Our conversation takes a deep dive into working with ad agencies. Josh speaks of the importance of having a clear strategy and vision before you shake hands with an agency. In the same vein, we also look at the value of leads for your business. Josh even shares some priceless tips about the kind of questions businesses should be asking their vendors to set the right expectations.

We also throw light on the intricacies of hiring marketing managers. The conversation revolves around the critical need for both analytical and creative mindsets in your marketing strategy. We discuss the challenges that come with finding the right person for this role and circle back to the role of a fractional CMO in this regard. To wrap it up, we highlight the need for both a visionary and an executor in your team, which can be a game-changer in reducing the workload of the business owner. So, gear up for some strategizing, setting KPIs, and making swift decisions to seize opportunities.

Learn more about all the things he does by visiting www.jrcmo.com

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Facebook: www.facebook.com/spotlightbranding
Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media

Visit www.spotlightinsider.com for additional content to help your firm grow!

Burnout is prevalent among business owners, especially in the legal industry. This week we're joined by lawyer coach (and former lawyer herself) Dina Cataldo to talk about what burnout looks like, how it starts, and how to overcome it.

Check out Dina's podcast and learn more about how she can help you at www.dinacataldo.com/busylawyer

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Facebook: www.facebook.com/spotlightbranding
Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media

Visit www.spotlightinsider.com for additional content to help your firm grow!

Do you run your firm, or does it run you? This week we're joined by Dr. Steven Kirch from The Profit Minds to discuss various areas where business owners get taken over by their own firm such as hiring, delegating, and more.

Learn more about Dr. Kirch at www.profitminds.net and check out his Profit Minds Podcast wherever you listen to your favorite shows.

Follow Spotlight Branding for more!
Facebook: www.facebook.com/spotlightbranding
Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media

Visit www.spotlightinsider.com for additional content to help your firm grow!

We know how time-consuming and stressful it can be to find the right talent for your firm. It's also hard work keeping them! This week, we're chatting with Molly McGrath from Hiring & Empowering on what the current job market looks like, how to properly sell your business to attract the right talent, and how you can keep your employees engaged and feeling fulfilled.

Learn more about Molly and Hiring & Empowering by visiting hiringandempowering.com

Follow Spotlight Branding for more!
Facebook: www.facebook.com/spotlightbranding
Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media

Visit www.spotlightinsider.com for additional content to help your firm grow!