20 min
CEO Tracy Marlowe Talks Brand (Spoiler: It's more than a logo.) Creative Noggin's Podcast
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- Careers
When people think of branding, one of the first things that comes to mind is the logo. And while it's true, a logo and visual identity are important, they are just pieces of the overall branding puzzle. True branding elicits an emotional connection between the consumer and the company. In this episode, CEO Tracy Marlowe explains why.
When people think of branding, one of the first things that comes to mind is the logo. And while it's true, a logo and visual identity are important, they are just pieces of the overall branding puzzle. True branding elicits an emotional connection between the consumer and the company. In this episode, CEO Tracy Marlowe explains why.
20 min