Challenges ahead for China's potentially lucrative music industry Life Upclose

It's no doubt that China looks like an Eldorado for people working in the music industry: 1.4 billion inhabitants and their ever-improving living standards. Currently, the country is home to more than 950 million mobile internet users, who are creating a huge demand for quality digital music. Trying to tap into such market potential, a great many domestic and foreign music companies are presenting a variety of music choices for the online consumers. But profits seem to be evading them at the present.