39 min
Challenging Your Marketing Mindset for Growth | Season 1, Ep. 8: Nichole Robillard The Turning Tables Podcast
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- Entrepreneurship
In the latest episode of Turning Tables, host and growth strategist, Kathleen Wood, and her guest, Nichole (Cole) Robillard, Chief Marketing Officer at Smokey Bones discuss industry insights, staying competitive and being a marketing leader with a challenger’s mindset.
Robillard joined Smokey Bones in 2021 as Vice President of Marketing as a results-driven leader with extensive experience in multi-unit organization growth. Her current role is Chief Marketing Officer where she has led Smokey Bones to a record-breaking year for comparable store sales in 2021. FSR Magazine has recognized Robillard as one of the 13 Most Influential Marketing Leaders in the Restaurant Industry.
Robillard says, “I’ve traveled a bit of an unconventional path to get to where I am today. I started out my career on the agency side, working in advertising agencies, promotions agencies and even did a little bit of PR.” She shares that she consistently worked on restaurants as well as food and beverage accounts and had a love and passion for the industry.
During a pitch to Smokey Bones, Robillard connected to the brand and says she fell in love with Smokey Bones and had been striving to work for a great brand on the client side. She became a customer of the restaurant and discovered things about the experience within the restaurant that didn't connect for her. She says, “that all started to change a few years ago, 2019, which I later learned was because they brought in a new executive team. Our new CEO James O'Reilly came in the spring of 2019 and slowly started changing the business and the executive team and ultimately sort of changed what the brand stood for.”
Wood asks Robillard how she has been able to translate her past experiences into the exciting things she is doing with Smokey Bones. Robillard shares “food has definitely been a big passion of mine throughout my life, I've always really loved the power that food has to bring people together.”
To hear more on the innovation that Robillard is leading at Smokey Bones, industry insights and Robillard turn the tables on Wood, tune into this episode of Turning Tables Podcast on Apple Podcasts.
In the latest episode of Turning Tables, host and growth strategist, Kathleen Wood, and her guest, Nichole (Cole) Robillard, Chief Marketing Officer at Smokey Bones discuss industry insights, staying competitive and being a marketing leader with a challenger’s mindset.
Robillard joined Smokey Bones in 2021 as Vice President of Marketing as a results-driven leader with extensive experience in multi-unit organization growth. Her current role is Chief Marketing Officer where she has led Smokey Bones to a record-breaking year for comparable store sales in 2021. FSR Magazine has recognized Robillard as one of the 13 Most Influential Marketing Leaders in the Restaurant Industry.
Robillard says, “I’ve traveled a bit of an unconventional path to get to where I am today. I started out my career on the agency side, working in advertising agencies, promotions agencies and even did a little bit of PR.” She shares that she consistently worked on restaurants as well as food and beverage accounts and had a love and passion for the industry.
During a pitch to Smokey Bones, Robillard connected to the brand and says she fell in love with Smokey Bones and had been striving to work for a great brand on the client side. She became a customer of the restaurant and discovered things about the experience within the restaurant that didn't connect for her. She says, “that all started to change a few years ago, 2019, which I later learned was because they brought in a new executive team. Our new CEO James O'Reilly came in the spring of 2019 and slowly started changing the business and the executive team and ultimately sort of changed what the brand stood for.”
Wood asks Robillard how she has been able to translate her past experiences into the exciting things she is doing with Smokey Bones. Robillard shares “food has definitely been a big passion of mine throughout my life, I've always really loved the power that food has to bring people together.”
To hear more on the innovation that Robillard is leading at Smokey Bones, industry insights and Robillard turn the tables on Wood, tune into this episode of Turning Tables Podcast on Apple Podcasts.
39 min