35 min
Changemakers: Linda Boff, Chief Marketing Officer, GE WomenHeard
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- Careers
"Storytelling means sticking with what you want people to feel, not just know." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Linda Boff, Chief Marketing Officer at GE and a 2016 NYWICI Matrix Honoree. Linda is accountable for a diverse portfolio of global marketing, advertising, brand, content, digital, sponsorships, as well as corporate communications, crisis communications, media relations, public affairs, and financial communication.
A member of the Forbes CMO Hall of Fame, Linda's leadership style is one that brings humanity into the workplace - particularly with her perspective of "presuming good intent" in times of conflict as well as times of prosperity. Hear how she managed intentional prioritization with family (she was one of the first female soccer coaches in her town for her daughter's team!) and get tips on kaizen, a Japanese practice that advocates for continuous improvement.
"Storytelling means sticking with what you want people to feel, not just know." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Linda Boff, Chief Marketing Officer at GE and a 2016 NYWICI Matrix Honoree. Linda is accountable for a diverse portfolio of global marketing, advertising, brand, content, digital, sponsorships, as well as corporate communications, crisis communications, media relations, public affairs, and financial communication.
A member of the Forbes CMO Hall of Fame, Linda's leadership style is one that brings humanity into the workplace - particularly with her perspective of "presuming good intent" in times of conflict as well as times of prosperity. Hear how she managed intentional prioritization with family (she was one of the first female soccer coaches in her town for her daughter's team!) and get tips on kaizen, a Japanese practice that advocates for continuous improvement.
35 min