43 episodes

The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.
Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey.
Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty.
Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.

Changing the Game in Revenue Growth, Presented by SAP Bonnie D. Graham

    • Technology

The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.
Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey.
Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty.
Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.

    Testing and Planning for Continued Revenue Growth

    Testing and Planning for Continued Revenue Growth

    The buzz: “Market like the year you are in!” (Gary Vaynerchuck).
    The new customer journey is changing, but testing and planning remain key cornerstones for gauging your marketing and sales programs’ health.

    • 54 min
    B2B Revenue Growth: Strategic Social Engagement

    B2B Revenue Growth: Strategic Social Engagement

    The buzz: “Marketing to businesses is very different than marketing to individual consumers” (blog.hubspot.com).

    • 54 min
    B2B Revenue Growth: Embracing The Customer Experience

    B2B Revenue Growth: Embracing The Customer Experience

    The buzz: “Business-to-business vendors seem unaware that corporate purchasing decisions are made by human beings….” (sloanreview.mit.edu).

    • 55 min
    Encore: B2B Loyalists: The Journey to Lifelong Brand Loyalty

    Encore: B2B Loyalists: The Journey to Lifelong Brand Loyalty

    The buzz: “There is a big difference between a satisfied customer and a loyal customer” Shep Hyken. Your B2B business success can no longer rely on advertising alone.

    • 52 min
    B2B Loyalists: The Journey to Lifelong Brand Loyalty

    B2B Loyalists: The Journey to Lifelong Brand Loyalty

    The buzz: “There is a big difference between a satisfied customer and a loyal customer” Shep Hyken. Your B2B business success can no longer rely on advertising alone.

    • 52 min
    B2B Revenue Growth: One-team Approach

    B2B Revenue Growth: One-team Approach

    The buzz: “Increasing a company’s growth trajectory is rarely about discovering some brand-new strategy or tactic…it’s really about making better use of the resources you already have” (Mike Carroll, nutshell.com).

    • 55 min

Top Podcasts In Technology

Lex Fridman
The Cut & The Verge
Jason Calacanis
The New York Times
NPR
The Wall Street Journal

More by The VoiceAmerica Talk Radio Network

Jodi Harrison Bauer
Elizabeth Heaton
Molly DeVoss and Dewey Vaughn
Ron Baker and Ed Kless
Carol and David
Breaking Banks - The #1 Global Fintech Podcast