82 episodes

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement broadcasts live on the VoiceAmerica Business Channel.

Changing the Game with Digital Engagement, Presented by SAP The VoiceAmerica Talk Radio Network

    • Technology

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement broadcasts live on the VoiceAmerica Business Channel.

    Out with the Old, In with Marketing Automation: Benefit or Spammy

    Out with the Old, In with Marketing Automation: Benefit or Spammy

    • 55 min
    Brand Marketing in a Post-Pandemic World

    Brand Marketing in a Post-Pandemic World

    The Buzz 1: “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” (Scott Cook, Intuit co-founder)

    The Buzz 2: “Your brand is the single most important investment you can make in your business.

    • 1 hr
    Web Optimization: Make Your Customers’ Digital Journey Suck Less!

    Web Optimization: Make Your Customers’ Digital Journey Suck Less!

    The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.

    • 54 min
    eMail Marketing: Digital Dinosaur or Business Backbone?

    eMail Marketing: Digital Dinosaur or Business Backbone?

    The Buzz: “’That thing out there…that is no dinosaur,' says Owen in the 2015 action/sci-fi film Jurassic World. Can the same be said about your email marketing strategy?” (mashable.

    • 56 min
    Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*

    Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*

    The buzz 1: “The best marketing doesn’t feel like marketing.” (Tom Fishburne, Founder, Marketoonist).

    The buzz 2: “Marketers need to build digital relationships and reputation before closing a sale.

    • 54 min
    How to Build Engaging Virtual Events: Insider Success Tips

    How to Build Engaging Virtual Events: Insider Success Tips

    The buzz 1: “Once a niche aspect of the event industry, virtual events have become an integral part of daily life in the time of COVID-19 — and it looks like these events are here to stay.” www.eventbrite.

    • 55 min

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