80 episodes

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement broadcasts live on the VoiceAmerica Business Channel.

Changing the Game with Digital Engagement, Presented by SAP The VoiceAmerica Talk Radio Network

    • Technology

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement broadcasts live on the VoiceAmerica Business Channel.

    Web Optimization: Make Your Customers’ Digital Journey Suck Less!

    Web Optimization: Make Your Customers’ Digital Journey Suck Less!

    The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.

    • 1 hr
    eMail Marketing: Digital Dinosaur or Business Backbone?

    eMail Marketing: Digital Dinosaur or Business Backbone?

    The Buzz: “’That thing out there…that is no dinosaur,' says Owen in the 2015 action/sci-fi film Jurassic World. Can the same be said about your email marketing strategy?” (mashable.

    • 1 hr
    Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*

    Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*

    The buzz 1: “The best marketing doesn’t feel like marketing.” (Tom Fishburne, Founder, Marketoonist).

    The buzz 2: “Marketers need to build digital relationships and reputation before closing a sale.

    • 1 hr
    How to Build Engaging Virtual Events: Insider Success Tips

    How to Build Engaging Virtual Events: Insider Success Tips

    The buzz 1: “Once a niche aspect of the event industry, virtual events have become an integral part of daily life in the time of COVID-19 — and it looks like these events are here to stay.” www.eventbrite.

    • 55 min
    The Psychology of Video Engagement: New King of Marketing Tactics

    The Psychology of Video Engagement: New King of Marketing Tactics

    The buzz: “If there was one winner in 2020, it was probably video. With everyone online all the time, video became more crucial than ever for marketing and communication.” [biteable.

    • 55 min
    Era of Your Customer: Who’s Minding Their Journey and Experience?

    Era of Your Customer: Who’s Minding Their Journey and Experience?

    • 55 min

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