90 episodes

Channel Edge is a podcast where channel leaders share success strategies, best practices and emerging trends, brought to you by 360insights, The Channel Success Platform.

Channel Edge 360insights

    • Business
    • 5.0 • 5 Ratings

Channel Edge is a podcast where channel leaders share success strategies, best practices and emerging trends, brought to you by 360insights, The Channel Success Platform.

    Ecosystem Orchestration – The Solution to Managing Today's Complex Channel | James Hodgkinson Channel Edge Ep 87

    Ecosystem Orchestration – The Solution to Managing Today's Complex Channel | James Hodgkinson Channel Edge Ep 87

    No one can argue that channel ecosystems are becoming broader, more complex and extremely sophisticated. As the channel evolves in this way, participants in the channel are continuously questioning how do you get the most out of them.
    Listen in as James Hodgkinson, CEO of Webinfinity, talks about why Ecosystem Orchestration is the key to successfully managing not just partners, alliances and applications outside of the organization, but all the parts of an organization's internal ecosystems as well.

    • 20 min
    Channel Sales Enablement, Incentives to Cold Calling | Andrea Sittig-Rolf Channel Edge Ep 86

    Channel Sales Enablement, Incentives to Cold Calling | Andrea Sittig-Rolf Channel Edge Ep 86

    Partners want leads, that is a given. What they really need is to learn how to sell in today’s remote selling world. This goes beyond incentives and cold calling. They also need sales enablement, not just what to do, but when and to whom.

    Please join us in a lively conversation with Blitzmaster's founder and CEO, Andrea Sittig-Rolf, on what is working in today’s telemarketing world, where to put your incentives, what are the biggest challenges and who is winning the sales enablement game.

    • 25 min
    Channel Automation, Incentives to Personalized Experience | Jay McBain Channel Edge Ep 85

    Channel Automation, Incentives to Personalized Experience | Jay McBain Channel Edge Ep 85

    Forrester currently lists Channel Automaton at the top of the vendor priority list, with Incentive Automation leading the way. But how important is automation in todays Channel? One thing is clear according to Jay McBain, Principal Analyst Channels, Partnerships and Ecosystems at Forrester. The ones who get automaton right, from Incentives to personalization, will be the winners. Please listen in as Jay and I discuss the value of not just committing to channel automation, but the upside of doing it right.

    • 23 min
    360|TECHCLOUD – the first Dedicated Incentive Automation (IA) Cloud | Claudio Ayub Channel Edge Ep 84

    360|TECHCLOUD – the first Dedicated Incentive Automation (IA) Cloud | Claudio Ayub Channel Edge Ep 84

    360insights is excited to be releasing its 360|TECHCLOUD this week, the first launch in its multi-industry Cloud strategy. More than just the right nomenclature, this "single pane of glass" incentive cloud offers partners and vendors an industry-specific Incentive Automation (IA) platform that combines multiple components that are seamlessly bound together to address a customers' needs in a way that individual components simply cannot deliver on their own. Please listen as we introduce the 360|TECHCLOUD.

    • 23 min
    | Cameron Avery Channel Edge Ep 83

    | Cameron Avery Channel Edge Ep 83

    Digital marketing has never been more important for awareness and demand generation in the channel. Yet, partners still struggle so much with something that can be such a key tool for their success. So, how do you leverage assets like digital marketing agencies to help to drive success?

    Please join as we discuss this challenge and opportunity with Cameron Avery, Founder and CEO of Elastic Digital, a leading channel digital marketing agency.

    • 20 min
    Bridging the IOT Gap | Ray Underwood Channel Edge Ep 82

    Bridging the IOT Gap | Ray Underwood Channel Edge Ep 82

    IOT has become a universally understood application in today’s business world. At this juncture in IOT evolution, many manufacturers assume it is easy and seamless to create an effective connection that fully capitalizes on their IOT investment. The reality is that there are still some big obstacles to realizing maximum effectiveness.
    Please join us as we discuss many of the solutions with Ray Underwood, Director of Business Development at Zipit Wireless, an industry leader in bridging the IOT gap.

    • 21 min

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