Channel Edge is a podcast where channel leaders share success strategies, best practices and emerging trends, brought to you by 360insights, The Channel Success Platform.
A view of Channel Management from the front row
Heather Tenuto, CRO at Zift Solutions shares her thoughts on how companies are getting the most out of today’s channel. Being a technology supplier to leading companies selling through channel, she has a front-row seat into how companies and their channels are adapting in these uncertain times.
Heather shares four core things for improving partner engagement:
1. Workshop the Journey
2. Understand how the buyer wants to buy
3. Automate and Enable
4. Measure the Data
Investing in the Right Channel Partners
This week Ryan Schopp, Vice President of Marketing at AppDynamics joins Channel Edge to share his thoughts on investing in the right channel partners.
Listen in as Ryan shares his company’s approach to determining the group of channel partners to focus upon and how they go about categorizing partners at AppDynamics.
Ryan also shares how investing in the right channel partners helps AppDynamics amplify what they achieve in the market.
A Pivot to Hyper Personalization
Our channel partners are people, and to effectively engage them we need to understand and empathize with their journey and lives. In the channel, this is creating a pivot towards hyper-personalization.
This week Kristine Stewart joins Channel Edge to share her observations and findings and five key hyper-personalization themes she sees emerging:
1. Hyper personal experiences
2. Simplify and virtualize everything
3. Better together
4. Alignment with sales
5. Channel automation and analytics
Getting back to focusing on partner and customer experience
As we settle into the new normal created by this pandemic, it’s time to get back to focusing on customer and partner experience. This week Theresa Caragol, Founder and CEO of AchieveUnite, joins Channel Edge to discuss the good/bad/ugly of the current state of the channel and where partner and customer experience are headed. Theresa shares key themes:
1. Partner lifetime value
2. Communities and ecosystems are new channels
3. Power shifting towards customers and partners
Compassion Marketing - Aligning Brands & Consumers in Supporting Social Causes
What is compassion marketing? This week’s guest, Nabeel Ullah product manager at 360insights, shares his thoughts and his company’s latest activities related to how brands can leverage consumer rebates to align with customers in supporting social causes.
“Incentives are about influence, giving back to individuals who act in alignment with brand strategy,” said Nabeel. Listen in as Nabeel shares more about his efforts to align brands and consumers to create social value through rebates.
Insurance Digital Transformation - Can an old industry learn new tricks?
The insurance industry is about as established as an industry gets, but it isn’t immune to digital transformation. When it comes to insurance marketing, old school tactics are no longer working, and agents are aging out. The industry also isn’t known as a destination for Millennials or digital natives.
What’s insurance digital transformation look like today? Listen in as our latest guest, Pat Moore a Farmers Insurance Agency Owner discusses trials and tribulations of successfully adopting new techn