25 episodes

Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and she’s here to share nuggets of real-world knowledge. So whether you’re just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!

Channel Smart | Ecosystem Acceleration JS Group

    • Business

Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and she’s here to share nuggets of real-world knowledge. So whether you’re just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!

    The Long Tail Advantage

    The Long Tail Advantage

    In this episode of Channel Smart, our CEO, Janet Schijns, sits down with Channext's VP of Revenue, Alex Whitford, for a dialogue that explores why the "Long Tail" is the fastest way to grow an organization's channel revenue. They tackle: What is the Long Tail advantage? Janet and Alex discuss the perception and misperceptions of the Long Tail among vendors, the steps to building an effective strategy, the implications of neglecting this approach, and the influence of digital market...

    • 39 min
    Authenticity In Partner Marketing with Gregg Linde

    Authenticity In Partner Marketing with Gregg Linde

    In the latest episode of Channel Smart, we welcome JSG's President, Meredith Caram, who sits down for an insightful discussion with Gregg Linde, Head of America's Field Marketing at Check Point Software Technologies Ltd, Partner Marketing refers to strategies and practices focused on collaborating with business partners to enhance mutual growth and success. It's about creating and nurturing a symbiotic relationship where the company and its partners collaborate closely to achieve shared marke...

    • 15 min
    Navigating the 2024 Channel: Top 5 Strategies for Vendors and Partners

    Navigating the 2024 Channel: Top 5 Strategies for Vendors and Partners

    The podcast "Navigating the 2024 Channel" hosted by Janet Schijns, CEO of JSG, offers deep insights into the tech world's evolving trends for 2024. It focuses on practical strategies for vendors and partners, covering topics like exploring new routes to market, revamping partner programs, and leveraging AI in program automation for vendors. For vendors, suppliers ISVs and providers, Janet discusses: New Routes to MarketRevamping Partner ProgramsRethinking MDFFor partners, she discus...

    • 13 min
    Social Selling with Quebec's Rising LinkedIn Influencer, Simon Robert

    Social Selling with Quebec's Rising LinkedIn Influencer, Simon Robert

    In this latest episode of Channel Smart, JSG Director of Social Media , Vlad Krause, is joined by JSG’s CMO/COO, Barb Goworowski to interview Quebec’s Rising LinkedIn Influencer in the IT space, Simon Robert, CEO of MD Informatique.Social selling is the process of using social media platforms to connect with potential customers, build relationships, and generate leads and sales. It's a powerful tool that can help businesses reach a wider audience, establish thought leadership, and close more ...

    • 26 min
    Journey into Channel: An MSP Perspective

    Journey into Channel: An MSP Perspective

    In this latest episode of Channel Smart, we welcome back Janet Schijns, the CEO & Co-Founder of JSG, who sits down for an insightful interview with Steven Karachinsky, the CEO & Co-Founder of ZIRO. Often, the channel journey is narrated from the perspective of Telecom and Solution Providers. As the newest darling of the MSP world, Steven shares the unique MSP perspective of the channel ecosystem, shedding light on the challenges they face as newcomers, and offering valuable advic...

    • 41 min
    Maximizing The Effectiveness of Your Sales Team

    Maximizing The Effectiveness of Your Sales Team

    In this episode of Channel Smart, JSG's President, Meredith Caram, and Zift Solution's Vice President of Sales, Anthony D'Angelo, join us to discuss how organizations can maximize their sales team's effectiveness during economic uncertainty and meet the changing expectations of their customers, partners, and employees. Meredith and Anthony share actionable strategies on how to enable your sales teams through: Improving your current hiring strategiesWhat to look for in a salespersonE...

    • 22 min

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