Channel Smart | Ecosystem Acceleration JS Group

In this episode of Channel Smart, our CEO, Janet Schijns, sits down with Channext's VP of Revenue, Alex Whitford, for a dialogue that explores why the "Long Tail" is the fastest way to grow an organization's channel revenue.  

They tackle: 
What is the Long Tail advantage? Janet and Alex discuss the perception and misperceptions of the Long Tail among vendors, the steps to building an effective strategy, the implications of neglecting this approach, and the influence of digital marketplaces. The role of distribution in managing the Long Tail is critically assessed, questioning the efficacy of passive strategies.Benefits and Challenges of the Long Tail: The discussion shifts to the benefits of targeting the Long Tail for channel revenue growth against the backdrop of potential challenges. The conversation covers strategies for managing lower margins in relation to overall revenue potential and identifies where the Long Tail could be most beneficial in go-to-market strategies.Implementation Strategies: The conversation turns practical with advice on identifying and engaging with Long Tail partners, using data analytics for strategic insights, the importance of content marketing in supporting smaller partners, and effective use of Market Development Funds (MDF) to promote Long Tail engagement.The Future of the Long Tail: The future of Long Tail strategies is considered, with predictions on how they may evolve with technology and market changes. Advice is offered to organizations considering the Long Tail approach.We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

In the latest episode of Channel Smart, we welcome JSG's President, Meredith Caram, who sits down for an insightful discussion with Gregg Linde, Head of America's Field Marketing at Check Point Software Technologies Ltd,

Partner Marketing refers to strategies and practices focused on collaborating with business partners to enhance mutual growth and success. It's about creating and nurturing a symbiotic relationship where the company and its partners collaborate closely to achieve shared marketing and sales objectives, leading to growth and success for both parties. Gregg draws on his own experience in different roles to discuss how to be authentic in partner marketing. 

Meredith and Gregg explore: 
Knowing All Sides: Gregg discusses the significance of understanding different perspectives in the channel ecosystem, providing invaluable advice for those looking to deepen their partner relationships.Aligning Partner: Gregg and Meredith share how to align channel partners' marketing strategy to overall business goals and objectives and what tools they can use. Solution Marketing v.s. Product Marketing: Gregg highlights a significant shift in customer behavior and shares how partners can solve customer business problems, not just provide a product. 

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

The podcast "Navigating the 2024 Channel" hosted by Janet Schijns, CEO of JSG, offers deep insights into the tech world's evolving trends for 2024. It focuses on practical strategies for vendors and partners, covering topics like exploring new routes to market, revamping partner programs, and leveraging AI in program automation for vendors. 

For vendors, suppliers ISVs and providers, Janet discusses: 
New Routes to MarketRevamping Partner ProgramsRethinking MDFFor partners, she discusses:
 Marketing-led GTM strategiesProfessional sales managementDeveloping outcome-based servicesWe know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

In this latest episode of Channel Smart, JSG Director of Social Media , Vlad Krause, is joined by JSG’s CMO/COO, Barb Goworowski to interview Quebec’s Rising LinkedIn Influencer in the IT space, Simon Robert, CEO of MD Informatique.
Social selling is the process of using social media platforms to connect with potential customers, build relationships, and generate leads and sales. It's a powerful tool that can help businesses reach a wider audience, establish thought leadership, and close more deals.
In today's digital world, social selling is more important than ever for B2B businesses, and Simon Robert shares how adopting and adding Social Selling practices to his business strategy transformed his brand and widened his funnel in a matter of 3 months. He underscores these three areas for social selling success:
Your First Impression Online: Simon emphasizes the importance of having an up-to-date profile that speaks to the client, not recruiters.Know Your Customer:  Simon and Barb dig in deep on why you should know who your ideal customer is and how it bolsters social selling efficiency.Outreaching and Engaging your prospects: There’s a decorum to prospecting online. You don’t want to pounce during your outreach, and Simon shares some of the best ways to engage with prospects online.We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

In this latest episode of Channel Smart, we welcome back Janet Schijns, the CEO & Co-Founder of JSG, who sits down for an insightful interview with Steven Karachinsky, the CEO & Co-Founder of ZIRO. 
Often, the channel journey is narrated from the perspective of Telecom and Solution Providers. As the newest darling of the MSP world, Steven shares the unique MSP perspective of the channel ecosystem, shedding light on the challenges they face as newcomers, and offering valuable advice to those venturing into the channel landscape:
The Power of Your Professional Network: Steven underscores the critical importance of your professional network in navigating the channel successfully.No One-Size-Fits-All Solution: He emphasizes that understanding the channel isn't a one-size-fits-all endeavor and dispels the notion of an easy button for success.Knowing Your Market and Your Partners: Steven provides valuable insights on understanding your target market and aligning your goals with your partners'.Effective Collaboration with Partner Organizations: Discover how to identify key roles within partner organizations and learn the art of seamless collaboration.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

In this episode of Channel Smart, JSG's President, Meredith Caram, and Zift Solution's Vice President of Sales, Anthony D'Angelo, join us to discuss how organizations can maximize their sales team's effectiveness during economic uncertainty and meet the changing expectations of their customers, partners, and employees. 
Meredith and Anthony share actionable strategies on how to enable your sales teams through: 
Improving your current hiring strategiesWhat to look for in a salespersonEffectively evaluating and selecting sales toolsdeveloping employees through education and professional development We hope you enjoyed the podcast. Feel free to reach us for booking, feedback, questions, or comments at info@jsgnow.com. 
We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.