A few weeks ago I headed to Salt Lake City from an Invite from Infusionsoft so speak with a group of certified partners on the importance of building your brand and building a relationship with customers.
This was one of my best talks yet and we were able to really dig into why it's so important to build the highest level experience possible with BOTH employees and customers and why your brand and building the identity and differentiation in your brand is so incredibly important to be able to stand out in a sea of competitors and in a commodity driven market.
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