Chaos To Clarity Full Cycle Executive Coaching

I Asked 5 SaaS C-Suite Executives About Their Leadership Principles..

This episode is a quick recap of parts of the conversations we've had on Chaos To Clarity over the last year. Now we're moving into a new season, focused on Series A and Series B founders and the pivotal moments that took their companies from an idea to capturing venture capital.

In this episode, Eric continues the conversation with Katy Trost, CEO Coach/Advisor at Katy Trost, Founder of PeraCEOs, and CEO Coach and Board Member of many other ventures. Katy works with CEO’s on not only their business strategy, but also their personal brands. One of the common misconceptions she addresses is that a personal brand should not be just about the current venture of that individual - but instead it should reflect one's mission, vision and values both within their current occupation, but also holistically across the whole spectrum of things that they care about.

In this episode, Eric is joined by Katy Trost, CEO Coach/Advisor at Katy Trost, Founder of PeraCEOs, and CEO Coach and Board Member of many other ventures. Katy moved to the United States from Germany 7 years ago and started her US coaching career in New York. She found herself working in the tech industry, and soon located her passion working with leaders that are in the scale up stage. Now she’s working with clients across the US and in European business hotspots.

In this solo episode, which follows the two-part interview with Trisha Price, Chief Product Officer at Pendo.io, Eric talks about the fact that it’s never too early to measure customer success. Too many startups are so laser focused on building products that they end up disregarding customer data, which is the one thing that will accurately show them what to build next.

Continuing the conversation on data and measurement, Trisha speaks on how to focus on the right metrics that will drive retention and renewals. Her approach is to identify which feature usage correlates with long-term retention, and steer new clients to try out and adapt those features as soon as possible.

Trisha’s journey to becoming the CPO at Pendo starts with her technical background. She is a math major, and her first role out of college was a software engineering role at a finance software company out of Boston. Back then, Product Management wasn’t really as clearly defined as it is now, so Trisha had to wear many hats in her role.