Chapter 18: Models for Organizational Maturity in Personalization ’Hello $FirstName’ - marketing experts discussing the topic of personalization

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 18: Models of Organizational Maturity in Personalization.
CHAPTER 18: MODELS OF ORGANIZATIONAL MATURITY IN PERSONALIZATION












The Omnichannel Hexagon
A realistic view on organizational maturity within personalization
Productization in marketing
The back end of the Pyramid of Personalization












The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.