100 episodes

The CHARGE Podcast will be a place where you can find stories of real people that have had success in their business and life. Our guests will share their journey with you so that you can take away tips and strategies that you can implement into your own business and life.

CHARGE Podcast Gary Wilbers: Author, Keynote Speaker, Leadership Trainer, Certified Coach

    • Business
    • 5.0 • 41 Ratings

The CHARGE Podcast will be a place where you can find stories of real people that have had success in their business and life. Our guests will share their journey with you so that you can take away tips and strategies that you can implement into your own business and life.

    Ep: 227 Terrance Lee

    Ep: 227 Terrance Lee

    Terrance Lee, AKA The Introvert Leader, has taken on many leadership and management roles as an introvert at several Fortune 500 companies in the defense industry, with proven results. He has made it his mission to help empower other introverts to tap into their own inner leadership potential.
    Introducing Terrance Lee
    What problem do you solve? He wants to solve the problem of people assuming that introverts are lacking something. What three problems do you solve? Can introverts be effective leaders? He breaks myths about introverts. What are some strengths that introverts have? Show Notes:
    People think about the loudest voices when they think about leaders, but there are things about leaders that go unnoticed. Leaders need to be good observers. Someone who doesn't talk a lot may be practicing active listening. People confuse what introverted and extroverted really mean. It's about stimulus. Introverts gain energy from being alone. Extroverts gain energy from being around other people. It's a myth that introverts are quiet. Terrance used to be terrified of speaking in public, but he got to where he is by being thrown into the fire. Sometimes a situation that seems like the worst is a great opportunity.  Emotional intelligence is really important in leadership. High empathy helps teams work together. Terrance had trouble feeling comfortable in being his authentic self. He felt like he had to become someone else. Terrance's book came from him thinking for so long that he couldn't be a leader. He thought to himself that there must be other people who have the same struggles. His book is divided into 10 chapters. Each chapter focuses on a different leadership principle that is supported by 3 pillars. Terrance Lee's Recharge Round
    What habit do you think has led to success in your life? Terrance is consistent and open to learning. If you had one do-over, what would it be? He would change his thinking that he had to change himself and would have discovered the confidence to stand up for himself sooner. Connect with Terrance:
    Terrance's website:  quietvoicefearlessleader.com
    Facebook
    Twitter
    LinkedIn

    • 31 min
    Ep: 226 Martin Saenz

    Ep: 226 Martin Saenz

    Martin is a Managing Partner of Bequest Funds. Renowned as a thought leader in the mortgage note investment industry, Martin is generous with his firsthand expertise, to the benefit of his many clients and followers. Genuine, loyal, and passionate about creating a better world through profitable business, he works hard to share and spread success.
    Martin holds a BA degree in Philosophy from U.T. — San Antonio, an MBA from Drexel University, and an M.S. in Project Management from George Washington University.
    Introducing Martin Saenz
    What problem do you solve? We create passive income for investors that are looking to retire at some point and need passive income to live. What three problems do you solve? What is note investing? What are the risks behind note investing? What are the benefits of note investing? Show Notes:
    Most importantly, what is somebody investing in? Note investing is about mortgages that are originated at the bank but about 4% of loans go into default. Banks bundle the mortgages that aren't paying together and sell them off into secondary market. Martin's mission is to help families stay in their homes by paying the mortgage that they can afford and still making a profit for his company. The risk with note investing is who are the operators of the fund? Are they committed and are they experienced? There's a risk of delinquency with note investing. You have to make sure people continue to pay. Martin keeps his mortgages safe and buys owner-occupied mortgages. Martin gets his passion in helping homeowners and in building passive income so that people don't have to work till they die. The CEO helps share the vision for the business and the people who execute it. Break out how much of your income is passive and how much is active. How can you invest additional money in passive ways? Martin Saenz's Recharge Round
    What habit do you think has led to success in your life? Martin looks at his financials every day. If you had one do-over, what would it be? He got scared of an opportunity and didn't take it. He thought too small, and then someone else executed his vision and succeeded. Connect with Martin:
    Martin's email: martin@bqfunds.com
    Martin's website:  bqfunds.com
    Ebook Collection
    LinkedIn
    YouTube
    Other LinkedIn
    Learn more about Gary's Mastermind group at goascend.biz/mastermind/

    • 27 min
    Ep: 225 Joseph Wilkins

    Ep: 225 Joseph Wilkins

    Joseph Wilkins founded ProCreative a marketing agency focused on infomercials, TV commercials, and online video. Previous clients include Google, Linkedin, and McDonalds.  
    With two decades of experience, hundreds of millions of online views, and over $50 MILLION in tracked sales, Joseph enjoys sharing his simple 8-step process any business can copy to drive immediate online sales. 
    Introducing Joseph Wilkins
    What problem do you solve? He is going to solve the problem of how to take a customer who knows nothing about his business and get them to want to learn more in three minutes or less. What three problems do you solve? How do I grab the customers' attention? What kind of companies are a good fit for what kinds of videos? He will list the 8 steps that he takes every project through. Show Notes:
    Humor gets results. Companies that have humans as their targets get results. Humor has to be relevant and has to be targeted at the right audience. People go onto social media platforms to be entertained so that will resonate with them better. TV types ads won't work on social media. Joseph's 8 Steps to Funny Sales Videos
    Step 1 - Research You've got to do your research before doing anything. It's the foundation. The first step of research is learning about the consumer and the first thing you need to do is to listen to your customer. Read 100 customer reviews about your product.  What are the most common reasons that people like and buy your product? Don't try to be everything to everyone. Step 2 - Brainstorming Who is the character for this video, and what's the big problem that we're going to solve? Don't worry about getting good ideas. Throw out as many bad ideas as possible. Step 3 - Scripting Bring in a skilled storyteller and writer. Create a story arc where someone starts with a big painful problem that your audience can feel. Then, have them meet someone who presents a solution to their problem. Finally, show how the character's life has been transformed by implementing that solution. Step 4 - Add Comedy Bring in comedy writers who will add to your existing story and bring it to the next level. Step 5 - Production Everyone has the ability and the equipment to create a video, but you have to know how to use it. When looking for actors, look for who adds to your script. Who keeps your attention? Ask your applicants back for a live addition. How do they react on the spot? Step 6 - Editing Comedy is all about timing. You need a good editor. People stop watching videos because they're bored or it's not relevant to them. You have 5 seconds to get someone's attention. Then you have to get it for another 15 seconds. Then again. You need to interweave your product information with hooks that keep your audience watching. Joseph creates several versions of his videos to meet the needs of certain platforms and situations. Step 7 - Testing What is your retention curve like? Where are people bouncing? Most people bounce when the product is introduced. Step 8 - Forget About Viral It's not about going viral. It's not a one-and-done. Keep at it. You have to build this funnel, and then fuel it. Joseph Wilkins' Recharge Round
    What habit do you think has led to success in your life? Joseph is a creature of habit and has a routine and personal time for himself. He says that he writes down his goals and sticks to them every single day. If you had one do-over, what would it be? He would have sought advice more and sought a mentorship sooner. Connect with Joseph:
    Joseph's website:  funnysalesvideos.com
    Facebook
    Twitter
    Get a free ebook from Funny Sales Videos
    Learn more about Gary's Mastermind group at goascend.biz/mastermind/
     

    • 45 min
    Ep: 224 Amy Rose Herrick

    Ep: 224 Amy Rose Herrick

    Amy Rose Herrick, is “America’s Profit Building Specialist.”  She trains Entrepreneurs to build bigger bottom lines saving them time, and money in the process. Amy helps business owners structure the sale of appreciated assets to reduce capital gains taxes or eliminate the capital gains taxes entirely- legally, morally, and ethically.
    What problem do you solve? We're going to work on building profit for you today. What three problems do you solve? I find out where your hidden profits are. Every business should be sellable every day of the year. If you're thinking about selling a business, when should you start preparing the business for sale? Show Notes:
    CPA's function isn't to dive into your business to see if you're using your money correctly/incorrectly. Amy goes through every area of your business to find where you can get more profit. It's not always about making more sales but about reducing waste. Amy has many courses for entrepreneurs. What is your return on investment? Just because you throw an ad out doesn't mean that it's going to make you money. Top-of-mind awareness can work but that doesn't mean that you're something someone will buy. Let other people sell something if you're not making a net profit on it. You want to think of selling your business from the moment you start it. Have a package that shows the buyer what they're getting. Even if you're not willing to sell, look at why people are wanting to buy you. Just because you're the only owner doesn't mean you can't have an exit strategy for unexpected circumstances. An exit strategy assure that the work you put in doesn't evaporate or implode. There are many kinds of exit strategies. You need a non-disclosure statement when attempting to sell. Amy Rose Herrick's Recharge Round
    What habit do you think has led to success in your life? She engages professionals to expand her knowledge base. You can always learn more. If you had one do-over, what would it be? She wishes she would have exited some of her affiliations sooner so that she could've embraced social media sooner. Connect with Amy:
    Amy's website:  thesecretprofits.com/courses
    Email
    Facebook
    LinkedIn
    Instagram
    YouTube
    Learn more about Gary's Mastermind group at goascend.biz/mastermind/

    • 33 min
    Ep: 223 Bew White

    Ep: 223 Bew White

    Bew White lll, is Chairman of the Board of Gabriella White and its brands, Summer Classics, Gabby and Wendy Jane.  
    In 2013 he was named Entrepreneur of the Year by the Society of International Business Fellows and in 2021 Bew White received a Lifetime Achievement Award from the International Casual Furnishings Association. He is also the subject of the well-received biography A Summer Classic: The Bew White Story by Christopher Taunton.
     
    Bew graduated from Auburn University in 1972 with a degree in textile engineering. The phrase “outdoor living” had hardly been coined, as outdoor furniture was simply known as a table and chairs you would find on a basic patio deck.
     
    At just 28 years old, Mr. White left his job at his family-owned business, Avondale Mills, and started a sales representative company in 1978 called Vista Corporation, specializing in selling outdoor furniture. In 1987, Bew started multiple companies in an effort to expand from selling on the road to building a national brand. One of those companies was Summer Classics, which was created around Bew’s thought of designing and manufacturing products that he would want for his own backyard. With a business model based on creating products that were consumer-driven, would stand the test of time, and would not go out of style, Summer Classics officially took off in 1987.
    Show Notes:
    Bew's health complications prompted him to get going and write his book. Two of the biggest events in Bew's life were the 2008 recession and his 25th wedding anniversary. It caused him to think back on his life and realize that he needs to focus on his wife and her presence. Bew jokes that he has his MBA in mistakes and that he's working on his PhD. It's about moving forward and learning from your mistakes. Bew says that he realized that he needed to start on something that could work without him. Branding is the biggest part of his marketing business. How will you differentiate yourself? Bew always knew his business would take off and told his employees that they were working on a $500 million idea. Get experience. Learn how to read a financial statement. Relationships are important to living a successful life. You have to constantly work on developing them. People often say they didn't take enough risks in life or didn't spend enough time with their family. Bew thinks he took more than enough risks in his life. Bew White's Recharge Round
    What habit do you think has led to success in your life? Bew says that a habit of integrity is really important because it takes a lifetime to build a reputation but a moment to lose it. You get the future you plan for. If you had one do-over, what would it be? He would have spent more time with his children. Connect with Bew:
    Bew's website:  summerclassicshome.com/bew-white
    Bew's Email
    Facebook
    Twitter
    YouTube
    Learn more about Gary's Mastermind group at goascend.biz/mastermind/

    • 35 min
    Ep: 222 Chris Pistorius

    Ep: 222 Chris Pistorius

    Chris Pistorius is the founder of KickStart Dental Marketing. While Chris specializes in dental marketing, other medical professionals, marketers, entrepreneurs, and businesses can learn from his digital marketing experience of over 15 years. Chris has worked with countless local business owners in all industries across multiple facets of marketing, consulting, and coaching. Chris has been able to build his local digital marketing agency into one of the top marketing agencies in the country, as listed on UpCity, SEO For Growth, DesignRush, Expertise & AgencyVista. He shares his expertise by giving marketing seminars across the country and hosting a weekly marketing podcast.
    Introducing Chris Pistorius
    What problem do you solve? Chris helps local businesses find how they can be more effective in their local market and attract more customers. What three problems do you solve? What are the best ways for a local business to promote itself? What kind of metrics should you use to know if your marketing efforts are working? What are some things you can do to market to people once they've become your customer? Show Notes:
    It is a struggle to make yourself more visible online. Digital marketing is critical. First, you need to know how to be found. Then, you can focus on how to be chosen which is just as important. Video testimonials are effective. Use your Google my business profile to dive into your digital marketing. How many widgets are people buying from your marketing efforts? Adjust your marketing accordingly. Don't spend more on marketing if you're getting fewer returns. The most valuable tracking method for Chris is seeing how many customers you are getting and where they are coming from. Your phone has tremendous capabilities to make short, effective videos for your business. Always ask for references. Chris Pistorius' Recharge Round
    What habit do you think has led to success in your life? Chris creates opportunities for himself. He doesn't sit around waiting for stuff to happen. If you had one do-over, what would it be? Chris says that for the first few years of his business venture he didn't create a company but only created a job for himself. If he could go back, he would have hired more people to help him with things he wasn't good at sooner. He would've worked more on the business than in the business. Connect with Chris:
    Chris' website:  kickstartdental.com
    Facebook
    LinkedIn
    Twitter
    Learn more about Gary's Mastermind group at goascend.biz/mastermind/

    • 29 min

Customer Reviews

5.0 out of 5
41 Ratings

41 Ratings

Shobi! ,

A great podcast for leaders and life long learners

Great impact, much wisdom. If you are serious about growing your business, personal development and excelling as an entrepreneur and leader, be sure to add this podcast to your repertoire.

Logshogs ,

Great Energy

Gary brings great energy to his program. And that energy carries over into his guests. Charge is the perfect name.

tom t maui ,

Great job of extracting inspiration from your guests

Gary really enjoy your show you have great energy

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