CHARIZMA the PODCAST CHARIZMA the PODCAST

As we wrap up the series '4 Decades to 40' with reflections on reaching this milestone age. As I turn 40, I'm filled with a sense of empowerment and alignment with life.
In recent weeks, I've had the privilege of engaging with leaders, life changers, and business owners, sharing insights on the power of personal branding and leadership.
On my 40th birthday, I cherished intimate moments with family in Santa Barbara, capturing the essence of home and togetherness. But beyond the celebrations, I discuss deeper topics of self-deception and self-discovery.
Through personal anecdotes and professional insights, I share my journey of seeking help, navigating challenges, and reclaiming control after losing control in both business and personal life. I highlight the importance of leading oneself before leading others, emphasizing the value of authenticity and setting boundaries.
Listeners are invited to envision their lives as circles, prioritizing what truly matters and discerning what to let in and what to keep out. By prioritizing self-care and authenticity, we can navigate life's challenges with resilience and purpose.

On this compelling episode, Rubi Zetino opens up about her personal journey, revealing the challenges and struggles she's faced as a devoted wife, mother, and entrepreneur. We often marvel at people who seem to "do it all," but rarely do we see the full picture of the hardships and complexities they navigate daily.
Rubi shares the realities of balancing personal growth, building a business, and maintaining a harmonious home life. It's a constant battle of managing "it all," and Rubi offers a transparent look into her own journey of growth and self-discovery in these areas. Whether you're a business owner, a parent, or someone striving to accomplish the priorities in your life, this episode offers insights and inspiration for navigating life's challenges with resilience and authenticity.

In this episode, part two of "Four Decades to 40: A Tribute to My 40th," we dive into the messy creative journey of Rubi Z from her high school days to becoming a photographer.
In 2002, when she graduated from high school, creativity wasn't celebrated as it is today. Rubi reflects on the lack of encouragement and the societal pressure to pursue conventional paths. Despite this, she felt a spark whenever she encountered creativity, but struggled to find her direction amidst various interests.
After trying different paths, including pursuing fashion design and attending trade school for fashion, financial constraints forced her to reassess. It wasn't until becoming a mother and feeling the desire to stay home with her son that Rubi's creative journey took a new turn.
With a newfound purpose, Rubi ventured into photography, despite not owning a camera at the time. Through a series of God-given events, she found herself starting her own photography business, which ultimately allowed her to stay home with her son.
The journey wasn't easy. Rubi faced doubts, financial struggles, and the challenge of transitioning from a hobbyist mindset to that of a serious entrepreneur. However, photography became more than just a job—it became a tool for self-discovery and connection with others.
Throughout the ups and downs, Rubi emphasizes the messy nature of the creative process and the importance of support and belief from loved ones. She encourages parents to nurture their creative children's potential and spouses to stand by their entrepreneurial partners.
In the next episode, Rubi will delve deeper into the personal and professional challenges she faced and the importance of healing on the journey to success. Get ready for a candid and inspiring exploration of the intertwined paths of creativity and entrepreneurship.

Welcome to the beginning of CHARIZMA the Podcast.  A podcast centered around Business and the real life situations behind the epic entrepreneurs leading that business.  It was only fitting that we begin this series with Rubi Z, owner and founder of Charizma Co, a branding and marketing agency specializing in the essence of the person behind the brand.  In this first episode of a new series, 4 Decades to 40, Rubi Z shares her inspiring story of growing up with a hardworking single mother who defied the odds and built a successful business, all while raising seven children. She also touches on the importance of family, the value of hard work, and the impact of our decisions on those around us. Rubi encourages listeners to embrace their creative passions and make something out of seemingly nothing. In this podcast episode, Rubi Z shares her journey from upbringing to entrepreneurship and business ownership. She talks about how her mother's hard work and ability to be present at home despite having multiple jobs had a big impact on her and her siblings. She also discusses her own struggles with balancing being an entrepreneur, wife, and mother, and how she found inspiration from her mother's sacrifices. Rubi's mother's determination and willingness to do whatever it takes to provide for her seven children have greatly influenced Rubi's life and the outcome of what she has created in business.  Stay tuned for Episodes 2, 3, and 4 as a continuation of this series.