Charlie Turano: Executive Director at Heritage Werks on A New Era of Brand-Building in Sports | E23

For Charlie Turano, legacy isn’t just nostalgia. It’s strategy. As Executive Director at Heritage Werks, Charlie is helping pro sports teams, leagues, and now even universities unlock the untapped power of their history—not just to preserve the past, but to propel the future.

Before that, he co-founded Genesco Sports Enterprises, shaping it into one of the industry’s most respected corporate representation firms, advising global brands on how to maximize their presence in sports. But it all started with the Dallas Cowboys, where Charlie got his first taste of the business side of sports, an experience that sparked a career defined by innovation, storytelling, and the pursuit of enduring value.

What You'll Learn:– How to turn your team's history into a high-ROI brand asset– How to drive fan engagement and revenue with digitized legacy content– The power of cutting through the noise with story-driven brand campaigns

Resources: 

Charlie Turano:  

Website: https://www.heritagewerks.com/  

LinkedIn: https://www.linkedin.com/in/charlie-turano-7605302/  
 
Linnea Jungnelius: 

LinkedIn: www.linkedin.com/in/linneajungnelius/ 

X: www.x.com/itsLinnea

Explore the Podcast: 

Spotify: open.spotify.com/show/4q2SyG7jTqV109lC37RtOV  

Apple Podcasts: podcasts.apple.com/us/podcast/brilliant-people-podcast/id1582636185 

Blog: www.acertitu.de/charlie-turano-blog

Stay Updated on Acertitude 

LinkedIn: www.linkedin.com/company/acertitude/  

YouTube: www.youtube.com/channel/UCaRywuMZMbDfHR77TyzEQZQ  

X: www.x.com/acertitude  

Instagram: www.instagram.com/acertitude  

Website: www.acertitude.com