36 min
CHASING THE GREENEST CAR #07 | Where can we innovate next? | BMW Podcast The BMW Podcast | Changing Lanes
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- Automotive
We are almost at the end of our journey, but only almost. On the search for the greenest car, constant innovation is an important part of the BMW philosophy. The development of new ideas, new processes, new materials, and new solutions. We have plans and ideas for a sustainable future, of course, but which ideas haven’t we thought of yet? And which ideas are on the way? As you can see, there are still plenty of open questions, and Anne Therese is looking for answers. To find them, she calls Los Angeles from Munich, visits BMW Welt, and immerses herself in the history of sustainability at BMW at the BMW Museum. Join her and tune in!
(00:00) Introduction
(02:00) What does ‚innovation‘ mean?
(04:50) Aesthetics of the future
(10:30) The chances and challenges of innovation projects
(16:00) Sustainability and the concept of health
(19:00) The digital twin
(22:50) Recycling of batteries and battery cells
(27:00) RE:THINK, RE:DUCE, RE:USE, RE:CYCLE
“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.
Read more about our search for the greenest car here.
You can find more information about our host Anne Therese Gennari here.
BMW Protagonists: Markus Seidel, Wesselka Mandowa-Maier, Annette Connor
Editorial: Julia Niedermeier
Author: Robert Valentine
Sound and Music: Kontrapunkt Agency
Art: Lucas Lemuth, Madita O'Sullivan, Caroline Wabra
We are almost at the end of our journey, but only almost. On the search for the greenest car, constant innovation is an important part of the BMW philosophy. The development of new ideas, new processes, new materials, and new solutions. We have plans and ideas for a sustainable future, of course, but which ideas haven’t we thought of yet? And which ideas are on the way? As you can see, there are still plenty of open questions, and Anne Therese is looking for answers. To find them, she calls Los Angeles from Munich, visits BMW Welt, and immerses herself in the history of sustainability at BMW at the BMW Museum. Join her and tune in!
(00:00) Introduction
(02:00) What does ‚innovation‘ mean?
(04:50) Aesthetics of the future
(10:30) The chances and challenges of innovation projects
(16:00) Sustainability and the concept of health
(19:00) The digital twin
(22:50) Recycling of batteries and battery cells
(27:00) RE:THINK, RE:DUCE, RE:USE, RE:CYCLE
“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.
Read more about our search for the greenest car here.
You can find more information about our host Anne Therese Gennari here.
BMW Protagonists: Markus Seidel, Wesselka Mandowa-Maier, Annette Connor
Editorial: Julia Niedermeier
Author: Robert Valentine
Sound and Music: Kontrapunkt Agency
Art: Lucas Lemuth, Madita O'Sullivan, Caroline Wabra
36 min