Join Kimberly and Bobbie as they breakdown copywriting and marketing into actionable steps for your business!
Episode 57: How to Use Voice Search with SEMRush
In this episode we talk with Fernando Angulo from SEMRush about how to maximize copy for voice search and Artificial Intelligence (AI). To get your free 1-month trial of SEMRush click here.
The definition of Voice Search and how it differs from Text-based searches.How to show up on a Voice Search resultThe most important "Search Features" to have when ranking for voice searchThe format to show up in the TOP results for Voice SearchWhich digital device pulls from which source (search engine) of information.Why your domain name matters to Voice SearchThe 3 types of feature snippets you needHow to best use product comparisons for an eCommerce storeThe most effective type of content to rank highlyUnderstanding the "answer engine" algorithmsOptimizing for Voice vs Text SearchUnique ways people are using Voice Search to solve problems.The benefits of Voice Search (and how it can save your sanity as a parent).How Voice Search helps people with different abilities to get the information they need.The most important metric that search engines track - and how you can become the first Voice Search result when you understand it.We discuss the future of AI and searchHow SEMRush helps you discover your search rankingsPeople and Resources mentioned in this episode:Gary VSEMRush's WebsiteSEMRush's AcademyKimberly's WebsiteBobbie's WebsiteAnd that's a wrap for Season 2! Chatting with Copywriters Season 3 will return in late summer. If you've got a great topic or would like to be a guest on the show, we'd love to hear from you! Get in touch.
Thanks for listening
Episode 56: How to Craft Powerful Landing Pages
In this episode, Bobbie and Kimberly discuss how to craft powerful landing pages.
Episode 55: How to Get Your Creativity Going to Write Copy
In this episode we talk about how to get the creative juices flowing to write awesome copy.
Sometimes you have to walk away from what you're doing. Give your brain space to process in the background.Don't discount the value of writing down your thoughts as they come to you throughout the day.It helps to get excited and feel creative using something that you're passionate about."I would take my phone, open a document, press voice record, and walk around the house and just start talking. I let my mind ramble. Stream of consciousness captures great ideas as there aren't any clear constraints."Get into a creative zone by doing more research. Find one piece that is really interesting and inspires you to start writing. "Trying to recreate a paragraph that I like but don't know how to say differently, and coming up with my own single paragraph of alliteration, can really get me excited. It sparks the imagination that says 'Wow, that's a really interesting way to say this!'"Ask a seemingly random question and relate it to what your topic is!Alliteration ResourceWord Cloud ResourceKimberly's WebsiteBobbie's WebsiteThanks for listening
Episode 54: The Un-Brand Method
In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method.
The dangers of using "guru" swipe copyHow frameworks and formulas can hurt your brand"What is my why?""What's missing from my market?""What can I do to make an impact?"The benefit of using a sounding board to discover your whyWhen you understand your "who", you can better determine "who you want to be".Immerse yourself in your market -- Become Your Audience.The downfall of leading questions.How often to revisit the work you've done.The 4 statements to understand your audience better.How authentic am I showing up in my space?Resources and People we discussed in this episode:Simon Sinek - Start with WhyClotaire Rapaille - The Culture CodeJim Collins - Good to GreatMax Van Manen - Phenomenology of PracticeThe Authenticity ChecklistKimberly's WebsiteBobbie's WebsiteThanks for listening
Episode 53: What It Takes to Launch Part 2
In this episode we talk about guiding your audience through each stage of your launch.
Your sales page guides your customer from knowing that they have a problem and need a solution to seeing that your product is the solution.Once they click that "buy" button, do you have something in your arsenal of products that can help them further along? Give them the valuable stuff up front!Keep in touch with people. Remind them why they invested their time and money into your product.Follow up is important no matter what you sell. If you don't already have it in place at the time of launch, you're playing catch up."When you give targeted follow up and make it easy, continuing to onboard the customer even when they're already a customer, you're building that relationship."It's most likely more than you initially thought, and that's why it really helps to work with somebody who's gone through launches before."You're sitting on a content library that you're not aware of."Rome wasn't built in a day, and neither is a launch.Kimberly's WebsiteBobbie's WebsiteThanks for listening
Episdoe 52: The 30,000 FT View of a Launch Part 1
In this episode we talk about all the pieces you need to get people ready for your launch.
There are two paths for every launch: people who are already on your list, and people who aren't. How will you target both audiences? There are three main ways to bring people into your funnel before a launch: ads, social media platforms, and email sequences.You need to provide value, information, and education before you talk about sales and price points.A launch requires high levels of engagement with your audience.Help should be at the heart of every launch."You aren't asking for anything, just providing value. You trigger this Law of Reciprocation which is an unwritten natural law everyone falls into - I got this from somebody, I owe them something in return."If you don't create high quality copy and interaction, you'll lose your audience before the point of sale."When you think you have enough, guaranteed you need more."Kimberly's WebsiteBobbie's WebsiteThanks for listening.
Inspiring Ideas to Implement
Thanks for sharing your ideas on how to write a successful auto responder. I particularly like the message about tagging the audience to customize the emails more effectively and generate more engagement. It’s true, not staying connected for a long time is detrimental to the list!
I appreciate your insights and I can definitely use your advice. :-)
go to podcast for writing marketing copy
Valuable insight into what your clien'ts are thinking and the different factors that causes them to take action and buy from you. Episodes end with actionaable takeaways that you can implement immediately into your business. I enjoy the short episode formats and Kimberly and Bobbie illustrate the topic of each episode with a short analogy or story to keep the audience engaged.
The episode on client objections, really made me think about changing my sales copy, using the powerful "even if" framework to deal with client objections.
I highly recommend tuning in, if you are focused on increasing the number of client conversions for your business.
Helpful topics for content creators!
Kimberly and Bobbie cover a wide range of topics relating to marketing and content creation. Great ideas for hooking a reader in a post, instructions on how to write—or not write—an auto responder, make your writing more readable, and more.
The show is casual and conversational and it can relate to a wide variety of businesses. not just for copywriters… The information is helpful to anyone who creates content for business!