21 episodes

If you are looking to buy or sell a home, get all the information and the latest updates, tips, and tricks from Michael LaFido - your professional Chicagoland Real Estate Agent.

Chicagoland Real Estate Podcast with Michael LaFido Michael LaFido

    • Education

If you are looking to buy or sell a home, get all the information and the latest updates, tips, and tricks from Michael LaFido - your professional Chicagoland Real Estate Agent.

    • video
    Are You Up to the Challenge of Spreading Positivity This Holiday Season?

    Are You Up to the Challenge of Spreading Positivity This Holiday Season?

    Considering Selling in 2018: Click here for a Free Price EvaluationConsidering Buying in 2018: Get Gateway Access to the MLS The leaves are changing, the holidays are approaching, and Thanksgiving is just around the corner. Right now is the perfect time to reflect on what you’re thankful for. That said, I would also encourage you to reflect on the trials you’ve faced this year and those you anticipate moving forward. And as you consider these challenges, don’t allow the opinions of those who would say you can’t overcome them drag you down. Prove naysayers wrong. Don’t let past obstacles deter you from future successes. Also, while you strive to improve your own lives, do the same for those around you. Make someone’s day whenever you have the chance. Your continued support has certainly been a positive force in my life, and today I’d like to challenge you to continue spreading positivity wherever and however you can.  “ Don’t let past obstacles deter you from future successes. ” There is so much hostility and negativity pervading our current culture. Let this holiday season be a reminder that we are all humans. Whatever differences we may have, we should all strive to build one another up. Once again, I’d like to thank you on behalf of my entire team for the great year we’ve had. May your holiday season be filled with joy and positivity. If you have any questions for me or my team, feel free to give me a call or send me an email. I look forward to hearing from you soon.

    • video
    Sellers: Don't Make This Common Mistake

    Sellers: Don't Make This Common Mistake

    Considering Selling in 2018: Click here for a Free Price EvaluationConsidering Buying in 2018: Get Gateway Access to the MLS Right now, we’re in the prime selling season here in Chicago. But, if you have plans to put your home on the market, there is one mistake you must avoid. Many sellers hire the agent who estimates the highest price for their home. If one agent tells them they should list for $550,000 and another tells them they should list for $500,000, most sellers will, unfortunately, choose the agent who gave that higher price. However, this is actually the No.1 listing mistake a seller could make in our market. The market, not your agent, dictates price. Instead, sellers should hire an agent they like and trust. They should hire an agent with whom they have a good rapport and who has a proven marketing strategy. On top of working with the right agent, it’s also important to be informed about our current market. One of the most important things to understand is how current supply impacts the traction you’ll have as a seller in our market. A market with more than seven months of supply is a buyer’s market, a market with five or six months of supply is an even market, and a market with between one and four months of supply is a seller’s market.  “ The market, not your agent, dictates price. ” Another way to gauge the market is by examining the list-to-sale price ratio in your price range. This is important because while your area might be a seller’s market, your specific price range could still be favoring buyers. In general, the spring market is a great time to sell. So if you have been thinking of listing, now is the time to do so. I recommend you start interviewing agents as soon as possible. Also, if your home is already on the market, the next 90 days are vital. You should ideally have your home under contract before July. If you have any other questions, would like more information, or want help with your home sale, feel free to give me a call or send me an email. I look forward to hearing from you soon.

    • video
    The Top 23 Luxury Agents in Orlando Share Their “Aha” Moments

    The Top 23 Luxury Agents in Orlando Share Their “Aha” Moments

    Considering Selling in 2018: Click here for a Free Price EvaluationConsidering Buying in 2018: Get Gateway Access to the MLS Today, we’re sharing “aha!” moments from the last day and a half of the Luxury Listing Specialist Certification (LUXE). We are here in Orlando with 23 of the top luxury agents in the area. If you know someone looking to buy or sell in Orlando, make sure that you private message me so I can put you in touch with the best agent. Here are some of the top “aha!” moments: Market research is the bad guy.The match pair concept, when you have a pre-appraisal done so that sellers understand what their competition is. Using the script “I am the most expensive agent and let me tell you why.” If you’re a great agent, you don’t compete by being the cheapest. You bring value to the table. Google is our friend, so video, video, video. Video is not going away. Event marketing. Position or stage your listing so that buyers can mentally move in. Only 10% of buyers can mentally move in and visualize the home. 90% only see the home as-is. Showcase the lifestyle when marketing a listing. Let potential buyers know what kind of lifestyle they will enjoy if they live there. Educate buyers and sellers by using short videos on YouTube. This is a great way of giving value to your clients. Incorporate virtual staging vs. actual staging in circumstances where sellers might not have the investment dollars as a way to promote their lifestyle.How to leverage your resources and network with a luxury club. If you hang out with nine top producers, you’re bound to be the 10th. The difference between being a marketing agent and a listing agent. How DISC personalities give you a better understanding of who your seller is and how they like things done. Sending a gift after the listing appointment so you’re not out of mind. “ Only 10% of buyers can visualize what it’s like to live in the home. ” As you can see, we had a lot of “ahas!” in Orlando. If you have any questions for me, just give me a call or send me an email. I would be happy to help you!

    • video
    See Why Architectural Digest Named Our Listing The Most Beautiful Home For Sale In Illinois

    See Why Architectural Digest Named Our Listing The Most Beautiful Home For Sale In Illinois

    Considering Selling in 2017: Click here for a Free Price EvaluationConsidering Buying in 2017: Get Gateway Access to the MLS Today, I’d like to talk to you about a very special property. Architectural Digest chose the most beautiful home from each of all 50 states, which you can take a look at here, and this property was actually named one of the most beautiful homes for sale in Illinois. I’m proud to announce that I’m representing this gorgeous home in Barrington Hills. You may have seen it before on Wednesday nights, since it is featured during Fox’s hit series “Empire.”    Sitting on an approximately eight and a half acre lot, this home features five bedrooms, nine full baths, two half baths, and is over 17,000 square feet. There is also an in-ground pool, a full wet bar, and a theater. You can check out some great photos of this home as well as the lifestyle video we shot here.  “ Architectural Digest named this property the most beautiful home for sale in Illinois. ” If you or anyone you know is looking to put your home on the market, don’t keep us a secret. My team and I service all kinds of properties, and would love to help you out. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.  Click here to read NBC ChicagoClick here to view our listingsClick here to view 45 Lakeview LaneClick here to read Architectural Digest

    • video
    Use the Season to Your Advantage: Take Your Home Photos Now

    Use the Season to Your Advantage: Take Your Home Photos Now

    Considering Selling in 2017: Click here for a Free Price EvaluationConsidering Buying in 2017: Get Gateway Access to the MLS Today I’d like to talk about the importance of taking photos of the outside of your house now if you’re thinking of selling in the winter or the Spring of 2018. If you want to sell your home in the spring as many sellers do, I recommend you get your exterior photos taken now while there are still some green leaves on the trees. Recently, I was contacted by a homeowner that listed with another agent in March of 2017. Their contract was up, and they were unhappy with their agent, so they interviewed me. Taking a look at the photos they’d had, I noticed they hadn’t been updated from March when they were originally taken. It was a gloomy day, and there were no leaves on the trees. Being proactive, I quickly had photos taken of the home with a drone, even though their home wasn’t going on the market right away. However, you only get one chance to make a first impression, so exterior photos are really important. If the exterior photos are drab and dreary, buyers may not want to see the photos of inside and ultimately move onto a different listing. “ You only get one chance to make a first impression, so exterior photos are really important ” If your home isn’t currently on the market, or if it is but you plan to make changes to your listing, be proactive. Interview your agents now, and take your photos now. I talk about this among many other things in my new book “Luxury Listing Specialist”. This fall we attended many conferences where we were rubbing elbows with some of the top agents from around the world, so I could come back to my marketplace to serve my clients more effectively with cutting-edge marketing, both online and offline. If you need a second opinion on your real estate transaction, you’re thinking of selling, or you have any real estate questions at all, please reach out to us. Let’s keep up the momentum and finish 2017 strong.

    • video
    Why Is It Actually a Smart Move to Sell in Fall?

    Why Is It Actually a Smart Move to Sell in Fall?

    Considering Selling in 2017: Click here for a Free Price EvaluationConsidering Buying in 2017: Get Gateway Access to the MLS Instead of waiting until spring or summer when everyone else is selling their homes, it might be smarter for you to sell your home in the fall in our Chicagoland market. Real estate is all about supply and demand, and many sellers typically take their homes off the market in the fall months with the intent of relisting in the spring or summer. The downside to that is if a buyer is looking for homes on the market during fall, they won’t find yours. As Wayne Gretzky once said, “You always miss 100% of the shots you don’t take.” If you keep your home on the market during fall, the lack of supply will drive up demand and increase the likelihood that your listing will see activity. Because there’s less overall activity during the fall, you may have fewer showings, but the ones you do have will be of a much higher quality. If a buyer is willing to trek through rain, snow, and freezing temperatures with their agent to look at homes, you know they’re serious about buying. The other benefit of listing while supply is low is you will receive better offers. Buyers can’t afford to throw out a bunch of lowball offers during fall. If they have to move during these times, they’ll come at you with a stronger offer. “ Real estate is all about supply and demand. ”Remember these factors, but keep in mind that you must also be patient. If your home is currently on the market or you’re thinking about selling your home and aren’t sure whether to do it now or in 2018, now is a great time to reach out to me so I can provide you a fresh analysis. I’d also be happy to advise you on which parts of your home you should invest in to improve its resale value, such as cosmetic improvements like wallpaper and paint. If you have any other questions, don’t hesitate to reach out to me. I’d love to help you.

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