Chili Piper’s Arthur Castillo on Effectively Partnering with Communities as Your Community Strategy | S:2 Ep:11 The Community-Led Growth Show

Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper



In this episode, Arthur divulges:


How Chili Piper company decided to approach a community strategy by sponsoring ones
Embracing a “Seek to understand before being understood” philosophy
Creating integrated marketing campaigns within sponsored communities
Listening on third-party platforms as a retention strategy
How measuring ROI matured from hypotheses to solid metrics
The future of community consolidation and acquisition, as well as the rise of customer communities



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