30 episodes

Join us to keep up on the trends affecting marketing in China!
We cover new features in WeChat, Douyin, Baidu, Weibo, Bilbilili and other Chinese platforms.
Plus, we'll give a brief overview of the news in Chinese culture, politics and economics, while pointing out the takeaways for marketing teams.
Just 35 minutes per week, and you'll be up-to-date!
The podcast is new, but we've been blogging on this topic since all the way back in 2008 - before most of the Chinese digital platforms even existed.
Your hosts are:
1) Tait, Canadian entrepreneur that's worked on hundreds of marketing campaigns in China.
2) Lawrence, Chinese marketer that studied & worked in Australia for 8 years.
3) Wiki, Chinese social marketing pro from Poland.

China Marketing Weekly Tait Lawton

    • Business

Join us to keep up on the trends affecting marketing in China!
We cover new features in WeChat, Douyin, Baidu, Weibo, Bilbilili and other Chinese platforms.
Plus, we'll give a brief overview of the news in Chinese culture, politics and economics, while pointing out the takeaways for marketing teams.
Just 35 minutes per week, and you'll be up-to-date!
The podcast is new, but we've been blogging on this topic since all the way back in 2008 - before most of the Chinese digital platforms even existed.
Your hosts are:
1) Tait, Canadian entrepreneur that's worked on hundreds of marketing campaigns in China.
2) Lawrence, Chinese marketer that studied & worked in Australia for 8 years.
3) Wiki, Chinese social marketing pro from Poland.

    China Auto Trends - What Will The Streets of China Look Like in The Near Future?

    China Auto Trends - What Will The Streets of China Look Like in The Near Future?

    Hello!
    This week Tait and Lawrence talk about auto trends - new energy vehicles, smart vehicles, delivery drones and more.

    Plus, we chat a bit about China's economy, aging population and crypto asset predictions.

    ------

    Topics and sources:
    Alibaba fined 2.8 Billion USD, vows to end forced exclusivity.
    Source (English): https://technode.com/2021/04/12/alibaba-pledges-end-to-forced-exclusivity-after-antitrust-penalty/
    Chinese citizens prefer less military spending, more income equality.
    Source (English): https://www.neican.org/p/briefing-alibaba-fine-huawei-and
    How did COVID affect tour guides in China and elsewhere?

    Source: Interviews of tour guides on https://www.synotrip.com

    China domestic tourism booming for Qingming Festival.
    Source (Chinese): http://123.232.116.200/articleContent/2241_857140.html
    Source (English): https://www.bbc.com/news/world-europe-56621342 
    China has given 120 million COVID vaccinations so far.
    Source (English): https://www.hstong.com/news/detail/21040117070459961
    Hainan seeks modern cultural tourism, builds pavilions by the seaside.
    Source (English): https://jingculturecommerce.com/pavilions-by-the-seaside/

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    More places to follow us:
    NMG's weekly newsletterOdyseeYouTubeLinkedInTait on TwitterTait on Minds

    • 32 min
    China Travel Trends - What's The New Normal?

    China Travel Trends - What's The New Normal?

    Hello!
    This week we’re looking into Chinese travel trends.

    We hope to help you understand what’s going on with Chinese tourism, both inside China and in/out of China. 
    In short, domestic travel in China is back to normal, with strong travel over Qingming Festival. Many Chinese citizens feel safe from COVID and they’ve become even more comfortable with travelling.

    But first, two now-travel news items.




    Topics and sources:
    Alibaba fined 2.8 Billion USD, vows to end forced exclusivity.
    Source (English): https://technode.com/2021/04/12/alibaba-pledges-end-to-forced-exclusivity-after-antitrust-penalty/
    Chinese citizens prefer less military spending, more income equality.
    Source (English): https://www.neican.org/p/briefing-alibaba-fine-huawei-and
    How did COVID affect tour guides in China and elsewhere?

    Source: Interviews of tour guides on https://www.synotrip.com

    China domestic tourism booming for Qingming Festival.
    Source (Chinese): http://123.232.116.200/articleContent/2241_857140.html
    Source (English): https://www.bbc.com/news/world-europe-56621342 
    China has given 120 million COVID vaccinations so far.
    Source (English): https://www.hstong.com/news/detail/21040117070459961
    Hainan seeks modern cultural tourism, builds pavilions by the seaside.
    Source (English): https://jingculturecommerce.com/pavilions-by-the-seaside/



    More places to follow us:
    NMG's weekly newsletterOdyseeYouTubeLinkedInTait on TwitterTait on Minds

    • 30 min
    Baidu’s New “Jimuyu” Landing Pages

    Baidu’s New “Jimuyu” Landing Pages

    Hello!

    This week we chatted about trends in environmental protection in China. It's a big opportunity for businesses from around the world. Plus, Baidu is rolling out a new landing page tool that will be required for many advertisers - marketers will want to learn about this.
    Dig in!
    Topics and sources:
    Is after school tutoring banned?
    Source (English): https://pandaily.com/beijing-retightens-its-grip-on-the-after-school-tutoring-industry/
    Baidu’s new “Jimuyu” landing pages required for some companies
    Example page: https://isite.baidu.com/site/xlmbjgs.cn/480b01e8-7b72-4362-910e-a2f3f729eeae?fid=nHTdn1mzPH6vPHbvnHbLPHfzn1PxnWcdg1D&ch=4&bd_vid=10990386154637090780 
    Bitcoin mining in China to surpass total carbon emissions of Qatar by 2024
    Source (English): https://pandaily.com/bitcoin-mining-in-china-on-pace-to-surpass-total-carbon-emissions-of-some-mid-sized-countries-by-2024/ 
    China to make up 40% of Tesla’s sales by 2022
    Source (English): https://pandaily.com/china-demand-contributes-to-teslas-estimate-crushing-deliveries-in-q1/ 
    Bubble tea drinkers mad about plastic ban
    Source (English): https://www.pri.org/stories/2021-04-07/backlash-bubble-tea-fans-after-china-bans-plastic-straws-restaurants 
    Xiaomi’s CEO responds to Xiaomi’s new logo
    Source (Chinese): https://haokan.baidu.com/v?vid=10165837768418403867&pd=bjh&fr=bjhauthor&type=video
    China’s livestream sales king sells 300 million USD in 12 hours
    Source (English): https://www.scmp.com/tech/big-tech/article/3127332/comeback-king-chinas-disgraced-live-streaming-sales-king-sells-12 
    More places to follow us:
    NMG's weekly newsletterOdyseeYouTubeLinkedInTait on TwitterTait on Minds

    • 31 min
    Xiaomi to Release a New Energy Vehicle

    Xiaomi to Release a New Energy Vehicle

    Hello!
    Here’s our new pitch to newcomers:
    If you want to make money in China, you'll need to understand the trends in Chinese culture, technology and business.
    I've spent a quarter of my life in China, and I've been doing business there since 2003.
    In this podcast, I chat with my friends about the newest developments from China that I think will affect business, or are just plain fun.
    Topics and sources:
    Huawei Pay is really coming
    Source (English): https://news.cgtn.com/news/2021-03-28/Huawei-obtains-payment-license-by-acquiring-digital-payment-company-Z0h1PqzHXy/index.html
    More WeChat Updates!
    Source (Chinese): https://36kr.com/p/1158969102697865 
    Some places accepting Digital CNY for delivery
    Source (Chinese): http://www.nbd.com.cn/articles/2021-03-30/1677918.html
    New marketing guideline: Don’t put flags or maps on your Chinese website
    Source: Tait's crystal ball
    Xiaomi to release a New Energy Vehicle
    Source (Chinese): https://36kr.com/p/1160470921889160
    Source (English): https://pandaily.com/xiaomi-confirms-it-will-spend-10-billion-on-building-its-own-electric-cars/ 
    Xiaomi has a new logo
    Source (English): https://www.theverge.com/tech/2021/3/30/22358033/xiaomi-new-logo-design-square-round 
    A Weibo KOL announced their gender transition. How did fans respond?
    Source (English): https://radiichina.com/abbily-transgender/ 
    More places to follow us:
    NMG's weekly newsletterOdyseeYouTubeLinkedInTait on TwitterTait on Minds

    • 30 min
    The Chinese Digital Yuan vs Bitcoin, and Other Trends From China

    The Chinese Digital Yuan vs Bitcoin, and Other Trends From China

    Join Tait and Lawrence to hear about Chinese cultural, tech and marketing trends.


    This week's topics:

    Chinese apps to collect less personal data.
    Source (English): https://pandaily.com/chinese-regulators-clamp-down-on-apps-collecting-excessive-personal-data/ 
    China’s largest automaker teams up with US lidar producer.
    Source: https://pandaily.com/chinese-carmaker-saic-teams-up-with-lidar-specialist-luminar-to-make-new-self-driving-cars/ 
    Pinduoduo founder steps down at age 41. 
    Source: https://technode.com/2021/03/18/pinduoduo-founder-steps-down-as-chairman-as-users-surpass-alibaba/
    The Chinese digital Yuan vs Bitcoin showdown is approaching.
    Source (English): https://www.nasdaq.com/articles/peoples-bank-of-china-official-says-fully-anonymous-digital-yuan-not-feasible-2021-03-22 
    Source (English): https://technode.com/2021/03/18/exclusive-chinese-state-banks-accepting-applications-for-enterprise-e-cny-accounts/ 


    More places to follow us:
    NMG's weekly newsletterOdyseeYouTubeLinkedInTait on TwitterTait on Minds

    • 20 min
    Douyin Bans Creators That Show-off Wealth

    Douyin Bans Creators That Show-off Wealth

    Join Tait and Wiki to hear about Chinese cultural, tech and marketing trends.

    This week's topics:

    Cangzhou grants Baidu first robotaxi permit.
    Source (English): https://technode.com/2021/03/17/china-grants-baidu-first-robotaxi-permit-for-paying-riders/ 
    Savvy Chinese consumers complain online, mostly on Weibo.
    Source (Chinese): https://www.huxiu.com/article/414898.html
    China’s vaccination program speeds up with approval of 5th vaccine.
    Source (English): https://supchina.com/2021/03/16/china-approves-fifth-covid-19-shot-in-push-to-vaccinate-half-a-billion-by-end-of-june/
    Source (English): https://www.washingtonpost.com/world/2021/03/16/china-coronavirus-vaccine-visas/
    WeChat testing new features for the Mac desktop version.
    Source (Chinese): https://36kr.com/p/1134258302190729 
    Huawei to sell 5G patents and solar panels for fish farms.
    Sources (English): https://technode.com/2021/03/17/huawei-to-begin-charging-phone-makers-for-5g-patents/
    https://www.aljazeera.com/economy/2021/3/15/bbafter-us-sanctions-huawei-turns-to-new-businesses-to-boost-rev 
    Douyin (and the government) fight the show-offs on Chinese social media.
    Source: https://jingdaily.com/douyin-bans-wealth-bragging-xuanfu-luxury/
    Source: http://chinamktginsights.com/appearance-anxiety-driving-chinese-consumers-to-take-loans-to-pay-for-cosmetic-procedures/ 
    Will China remove English as a compulsory subject?
    Source: https://www.chinadaily.com.cn/a/202103/08/WS60457153a31024ad0baad756.html
    More places to follow us:
    NMG's weekly newsletterYouTubeLinkedInTait's Twitter

    • 34 min

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