1 hr 1 min
28: How To Use Thought Leadership And Social Media To Accelerate You And Your Brand Forward In China China Paradigms
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- Business
As a thought leader, Ashley Galina Dudarenok is known among the China entrepreneurship community for her bright personality, strong social media presence and her Amazon bestseller book, 'Unlocking the World's Largest E-Market'. After starting her China adventures in Chong Qing at the age of 18, she currently runs two businesses in Hong Kong, Alarice and ChoZan, both focusing on China market strategy specifically eCommerce and social media platforms.
Matthieu David-Experton interviews Ashley in this episode of China Paradigm, covering a wide range of topics important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include:
- How Ashley started her companies in Hong Kong
- How she became a thought leader with the help of a personal coach
- Recommendations on how to write a book
- Which social media platforms she has found the most useful for becoming an influential thought leader
- Why social media is especially important in China
- Misconceptions of foreign companies entering China
- China's way of CRM and how to navigate it
- Why retailtainment is the new way of retail, and how to be playful to attract Chinese consumers
- Why Weibo is not dead
'Unlocking the Worlds Largest E-Market' on Amazon: https://www.amazon.com/Unlocking-Worlds-Largest-market-Selling-ebook/dp/B079KNTXMS
'Working with Bloggers, Influencers, and KOLs' on Amazon: https://www.amazon.com/dp/B07K5DKL9S/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
More on Alarice: https://alarice.com.hk/
More on ChoZan: https://chozan.co/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
As a thought leader, Ashley Galina Dudarenok is known among the China entrepreneurship community for her bright personality, strong social media presence and her Amazon bestseller book, 'Unlocking the World's Largest E-Market'. After starting her China adventures in Chong Qing at the age of 18, she currently runs two businesses in Hong Kong, Alarice and ChoZan, both focusing on China market strategy specifically eCommerce and social media platforms.
Matthieu David-Experton interviews Ashley in this episode of China Paradigm, covering a wide range of topics important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include:
- How Ashley started her companies in Hong Kong
- How she became a thought leader with the help of a personal coach
- Recommendations on how to write a book
- Which social media platforms she has found the most useful for becoming an influential thought leader
- Why social media is especially important in China
- Misconceptions of foreign companies entering China
- China's way of CRM and how to navigate it
- Why retailtainment is the new way of retail, and how to be playful to attract Chinese consumers
- Why Weibo is not dead
'Unlocking the Worlds Largest E-Market' on Amazon: https://www.amazon.com/Unlocking-Worlds-Largest-market-Selling-ebook/dp/B079KNTXMS
'Working with Bloggers, Influencers, and KOLs' on Amazon: https://www.amazon.com/dp/B07K5DKL9S/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
More on Alarice: https://alarice.com.hk/
More on ChoZan: https://chozan.co/
======================================================
This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
1 hr 1 min