10 episodes

The only podcast to ask: China, WTF?! What’s The Future? Tune in now, to find out what tomorrow may look like, globally, by dissecting China's today. Hosted by Arnold Ma, founder of Qumin, it focuses on Chinese tech disrupters, people and cultures.

China, WTF?! Qumin

    • Society & Culture
    • 5.0, 1 Rating

The only podcast to ask: China, WTF?! What’s The Future? Tune in now, to find out what tomorrow may look like, globally, by dissecting China's today. Hosted by Arnold Ma, founder of Qumin, it focuses on Chinese tech disrupters, people and cultures.

    #10 Withinlink CEO & Angel Investor Bessie Lee (former CEO WPP China) on Chinese Creativity & Tech

    #10 Withinlink CEO & Angel Investor Bessie Lee (former CEO WPP China) on Chinese Creativity & Tech

    In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China.Arnold addresses 3 main topics: The...

    • 47 min
    #9 China 2020: Trends for the new decade

    #9 China 2020: Trends for the new decade

    Arnold chats to Tom and Louisa about Chinese trends for 2020 - lower-tier cities, 996, health & fitness and more

    • 39 min
    #8 Football and Sports Marketing in China

    #8 Football and Sports Marketing in China

    Football and sports marketing to Chinese fans is not as easy as you may think - tune in as Qumin dissect the development and nuances of football marketing.

    • 54 min
    #7 China's super-rich and what you need to know with Sara Jane Ho

    #7 China's super-rich and what you need to know with Sara Jane Ho

    There are Chinese shoppers… and there are RICH Chinese shoppers. China now has more millionaires than the US and they are fast becoming an important target for Western brands. But how do these wealthy consumers tick? What do they care about, which marke...

    • 35 min
    #6 Deepdive into Douyin, TikTok's hyperdeveloped Chinese twin

    #6 Deepdive into Douyin, TikTok's hyperdeveloped Chinese twin

    We take a deepdive into Douyin, China's most popular short-video social media platform.

    • 36 min
    #5 The Value of Targeting Overseas Chinese with Vera Wang

    #5 The Value of Targeting Overseas Chinese with Vera Wang

    Chinese Influencer Vera Wang shares her experience of being a Chinese person living overseas and we highlight the implications for Western brands.

    • 34 min

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