Chocolates on Pillows… What Could Possibly Go Wrong‪?‬ Marketing Gets Real

For some people, marketing is a second language. For others, it's a foreign language altogether. No matter where you fit on the spectrum, we all make mistakes from time to time.

Sandra Freeman is the VP of Strategic Marketing at Demandbase, a software company specializing in helping companies give better account-based experiences (ABX). Sandra has many years of experience running marketing campaigns - both demand gen and ABM - at companies like Apple, Marketo, and Engagio before it was acquired by Demandbase in 2020. With all of her experience, she has seen her share of marketing mess ups! Even seasoned professionals can hit some bumps along the way when working to drive revenue.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Sandra about her shit-hit-the-fan moments and the lessons learned from misspelling your CEO’s name and crying after webinars. The group also share some of their snafus with in-person events, including the infamous “Silverado Weekend Mistake.”