32 min
S3E2: Choosing Strong Foundations Over Shiny Objects: Jennifer Schufer, Assistant Vice Chancellor for Marketing & Content Strategy, University of Colorado Boulder The Quad - Higher Education Podcast | Carnegie
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In an effort to stand out and be different, many higher institutions chase shiny objects – whether it’s new enrollment approaches or marketing tactics. In the second episode of season three of The Quad, Assistant Vice Chancellor for Marketing & Content Strategy, Jennifer Schufer discusses why having a strong integrated marketing foundation is of utmost importance. Having the big picture in mind keeps her and her team focused on marketing goals and brand consistency across a university with multiple colleges.
In an effort to stand out and be different, many higher institutions chase shiny objects – whether it’s new enrollment approaches or marketing tactics. In the second episode of season three of The Quad, Assistant Vice Chancellor for Marketing & Content Strategy, Jennifer Schufer discusses why having a strong integrated marketing foundation is of utmost importance. Having the big picture in mind keeps her and her team focused on marketing goals and brand consistency across a university with multiple colleges.
32 min